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Editorial July 21, 1853

The Weekly Lancaster Gazette

Lancaster, Fairfield County, Ohio

What is this article about?

Editors of the Gazette appeal for 100 advance subscribers at $5/year to restart a daily paper, citing past financial losses under Mr. Weaver and the need for timely local and foreign news to support city progress and business.

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Daily Gazette. - Our citizens begin to feel the loss of a daily medium through which they can review the latest intelligence from abroad, and as there are always certain matters of local importance in which they are deeply interested, they feel the necessity of once more having a daily paper re-established among them, and we are frequently asked, by those public spirited gentlemen who sustained the daily in former times, the reason why we did not keep the little craft afloat. We are fully aware that the interests of the city, the intelligence of her people, the rapid growth of her business, as well as the progressive spirit of the day; demand from the public journalist something more than a weekly synopsis of news; but when we look over the receipts of the daily whilst under the charge of Mr. Weaver, we feel some hesitancy in commencing an enterprise from which we could expect to reap no pecuniary advantage, but on the contrary, would be sure to lose in the operation. This has been the experience of our predecessors, unparalleled, to commence that, which to our certain knowledge, would pecuniarily ruin us. When we take into consideration the age, experience, and capacity of the late editor, we must confess that the chances for success are greatly against us; yet still we are willing to try the experiment upon one condition, which is this: If we can procure one hundred advance subscribers, at the rate of $5, or a year, each, we promise that a daily paper shall be kept up for the term of twelve months. This amount will defray the expenses of its publication, but will afford us no profit whatever. In making this proposition we would say that our object is not a selfish one; but looking beyond the purview of self, it embraces the interests of the whole community. We desire to keep pace with the progress of our neighboring cities--with the progress of mind and the increased facilities of the age. This, however, cannot be done without patronage, without a determination on the part of the citizens of our place to rally around the standard of progress, and furnish the "material aid", necessary to defray the extra expenses incurred in its publication, expenses which have to be met promptly and punctually. It is not a very pleasant task to labor on in weariness of spirit for want of that generous support, which would not only cheer our hearts, but enable us to make the paper all that could be desired by our patrons.

There is always an amount of local matter in which it behooves every citizen to keep duly "posted up." Instead of sending away fifty or a hundred miles for a daily paper, suited only to the reader in the locality in which it is published, every enterprising citizen should endeavor to have a similar medium of intelligence in his own city for its object would not only be to lay before the public, at the earliest possible moment, the latest intelligence from abroad, but also to give a daily synopsis of all local affairs, in which they can possibly be interested, and the building up of the business of the place. The telegraphic, commercial and local columns shall receive the strictest attention and nothing shall be left undone to make this department of the paper replete in usefulness.

Reader, it now remains, with you to say whether a Daily paper shall be established or not. Many of you will, doubtless think five dollars a large sum to pay for this kind of reading; but let us beg of you to look at the many advantages such newspaper facilities would afford and see whether its usefulness will not, overbalance its cost.

We intend visiting our business men in a day or two and see how they meet our proposition. We trust there will be no difficulty in raising the desired number. Those who are now subscribers to the Weekly Gazette will be discontinued on their subscribing to the Daily, unless otherwise desired.

What sub-type of article is it?

Press Freedom

What keywords are associated?

Daily Newspaper Advance Subscribers Local Intelligence Foreign News Community Support Financial Viability Press Establishment

What entities or persons were involved?

Mr. Weaver Citizens Business Men

Editorial Details

Primary Topic

Proposal To Re Establish A Daily Newspaper

Stance / Tone

Appeal For Subscriber Support

Key Figures

Mr. Weaver Citizens Business Men

Key Arguments

Citizens Feel The Loss Of A Daily Paper For Reviewing Foreign And Local Intelligence Past Daily Under Mr. Weaver Was Not Financially Viable Willing To Start Daily If 100 Advance Subscribers At $5 Each For One Year To Cover Expenses Aims To Serve Community Interests And Keep Pace With Neighboring Cities' Progress Local Matters Require Daily Updates Over Distant Papers Daily Will Focus On Telegraphic, Commercial, And Local Columns Subscribers To Weekly Will Be Discontinued Upon Subscribing To Daily Unless Desired

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