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Story August 3, 1929

Imperial Valley Press

El Centro, Imperial County, California

What is this article about?

The El Centro Chamber of Commerce announces a motorcade starting October 2 from St. Augustine, Florida, retracing the 400-year-old Spanish conquistador route along the Old Spanish Trail. It will grow to 500 vehicles by El Centro, with possible military planes and media coverage to promote the highway.

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Motorcade From Florida To Pass Through Valley

The El Centro Chamber of Commerce has just received advice concerning the motorcade from St. Augustine leaving October 2, and traveling a distance of 2743 miles, over the route first traveled in America by Spanish conquistadors more than 400 years ago.

The caravan will use in part the Broadway of America and the United States Route 80. The Old Spanish Trail is now open for comfortable motor travel from coast to coast - 70 per cent of the distance is paved, and the rest is good going. The route includes more interesting territory and sights than exists elsewhere in the world. In 1926, Col. Ed Fletcher, of San Diego, made the entire distance - then 2850 miles - in the family car in 77 hours.

Starting with no less than 100 cars from Florida - Alabama, Mississippi, Louisiana, Texas, New Mexico and Arizona, will contribute recruits until no less than 500 motor vehicles are in line when El Centro is reached.

Owing to the military importance of the Old Spanish Trail, it is believed that the United States War Department will supply a number of scout planes to accompany the motorcade and serve as contact agencies. It is also possible that one of the great aviation companies will lend a modern passenger plane for the occasion.

Representatives of the national news agencies will be asked to accompany the motorcade to insure the maximum of publicity of the event and let the people everywhere know that an all year open road exists across the southern border of the United States.

This affair will be conducted on a grand scale, consistent with the importance of the highway and the states through which it is located. Knowledge of these states and use of this highway will benefit the nation as a whole and the southern states in particular, beyond description.

The governors, city officials, and civic organizations, along the route have agreed to sponsor this event. Nothing will be omitted to make it epochal in every respect, it is stated. El Centro and the chamber of commerce will do their part in entertaining the motorists, say chamber officials.

What sub-type of article is it?

Historical Event Journey

What themes does it cover?

Exploration Triumph

What keywords are associated?

Motorcade Old Spanish Trail El Centro Spanish Conquistadors Highway Promotion United States Route 80

What entities or persons were involved?

Col. Ed Fletcher

Where did it happen?

Old Spanish Trail From St. Augustine, Florida To Coast To Coast Via Alabama, Mississippi, Louisiana, Texas, New Mexico, Arizona, Reaching El Centro

Story Details

Key Persons

Col. Ed Fletcher

Location

Old Spanish Trail From St. Augustine, Florida To Coast To Coast Via Alabama, Mississippi, Louisiana, Texas, New Mexico, Arizona, Reaching El Centro

Event Date

Leaving October 2

Story Details

A motorcade of at least 100 cars starts from St. Augustine, Florida on October 2, traveling 2743 miles along the historic Old Spanish Trail, growing to 500 vehicles by El Centro, with potential aerial support and media to promote the highway.

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