Atlanta Daily World

ATLANTA DAILY WORLD
Sunday, November 3, 1957

SPORTS OF
THE WORLD
BY MARION
E
JACKSON

Sepia press circles are buzzing with a report that the University of Kentucky will be the first SEC member to crack the colorline . . . Wimbledon and U. S. singles champion Althea Gibson is taking singing lessons . . . Fred Long, coach of the Wiley College Wildcats, has a sentimental reason for wanting to play in the Orange Blossom Classic. He believes a victory in the Silver Anniversary game would be a memorial to his brother, Harry Long, who died on the bench during Wiley's last appearance in the game . . . New Morehouse College gymnasium will have on its lobby wall a bronze plaque with the names of $500 alumni and upwards contributors . . .

Dr. Ben. E. Mays is reminding alumni of the proposed bronze plaque and honor book for contributors towards the new Physical Education and Health Building. The plaque will carry the names of big donors. The honor book will list all contributions between $5 and $499.00. The most expensive building ever to be constructed on an Atlanta college campus is expected to be ready late in November. ..

Clark College alumni are building a fire under the Cardinal and Black Panthers with a view to beating Morris Brown in the annual Thanksgiving Day classic. . . . ..

Morris Brown has played some of its greatest games in the Peach Blossom Classic at Columbus, and the Nov. 9 game with Fort Valley State should be in line with previous efforts of Wolverines.

Charley Norkus is undergoing a buildup for a San Francisco bout with Floyd Patterson . . . Among IBC's Truman Gibson's countless activities. he served as secretary of the Chicago Land Clearance Commission . . . Eddie Machen. the Pacific Coast heavyweight, has a remarkable memory-he can name places, time and details of his career with great accuracy . . Wisconsin

Senator William Proxmire was a boxer at Yale . . . The Baer Brothers-Max and Buddy - star in a Western comedy -"Once Upon a Horse" . . . Bernard Baruch was once advised to turn professional by

Bob Fitzsimmons The heavyweight physically and men-

tally turned to stocks instead of socks. and won his titles in other fields . With Ray Robinson probably one fight away from re-

tirement, George Gainford is ac-

tively building up his stable . . . He has acquired the contract of heavy-

weight. Burt Whitehurst.

NEWS BEAT: Don Newcombe has been quoted as saying if the Brooklyn-Dodgers trade him to the Cincinnati Redlegs but the story has a hollow ring to it. Newcombe still owes the Dodgers a mint for setting him up in the booze busi-

ness in Newark. N. J. so he will go where he is told. There is a hold card in the deck for New-

combe even if he is traded to the Redlegs. A Cincinnati player in 1958 could well be a New York

player in 1959. . . .

Don't underestimate the zeal of sportswriters in interpreting to the public what has been exposed to the eye through the me!liums of radio and television. Millions of American watched the World Series on TV and other millions heard the games via radio, but evaluating the sig-

nificant aspects of what happened during the games eluded the cas-

ual eye.

Western Union reports writers covering the World Series filed 3,798,624 words-more than double they sent before games were tele-

vised. In New York City the tele-

phone company got 151,408 calls requesting the score of the seventh game alone. Calls for the seven-

game series totald 700,248.

Radio and TV addicts look at sports contests, but most of this audience does not have the ex-

acting science of appraising the breaks, highlights. and the beyond-

most athletic contests. ..Thus. it is the trained journalist who interpret the cross-fire stra-

tegy of the opposing benches, the crucial substitutions and the game-

breaking decisions which either win or lose games.

Newspaper circulation has sky-

rocketed because factual analysis by writers of game situations. This has ballooned interest in the sport pages although radio and Ty have got a head start in the reporting. It is only in the newspaper, where the average fan can relive the exhilarating and exciting mo-

ments of the game. It is likewise the only permanent archeve and re-

source agency for the statistical ad-

junct of competition.

EYE OPENER:

Monte Irvin's challenging commentary on ath-

letics as an inter-group force was overlooked in the excitement of the recent breath-taking World Series. The former New York Giants' out-

field star. who helped the Polo Grounders win pennants in 1951 and 1954 gave out with a candid analysis of the Little Rock inte-

gration situation.

"Wouldn't it be wonderful". he asked "if one of the three boys among the nine students turned out to be a first class athlete? Just think what it would mean to him"