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Editorial
March 29, 1918
Carrizozo News
Carrizozo, Lincoln County, New Mexico
What is this article about?
Editorial urges merchants in Carrizozo and White Oaks to adopt a cooperative delivery system to cut costs and compete with mail-order houses, drawing lessons from efficient towns and wartime cooperation, while encouraging women to push for better business practices.
OCR Quality
95%
Excellent
Full Text
Old Fogy Stand From Under
At this time when every thing is being keyed up to the highest pitch of efficiency it would seem that the wise thing for the merchants of Carrizozo and White Oaks to do would be to change their present obsolete way of delivering goods to a systematic cooperative plan which could be operated at a price, at least forty per cent cheaper than their present delivery service costs them.
It has been authoritatively stated that under this old, helter-skelter-everyone-for himself and the devil-take-the-hindmost-plan the purchaser pays from 3 to 40 cents for delivery charges, on every dollar he spends for goods.
There has been so much said and written about the pernicious effects, of patronizing mail-order houses, on rural town communities, that one would think all the small towns within the first and second zone radius of large cities would be obliterated. 'Tis true they staggered for awhile under the blow dealt their primitive business ways by the mail-order houses and parcel post, but they called their mental capabilities into action and they found that by adopting efficient and intelligent business methods they could compete with the new combined adversary.
There are beautiful towns, prosperous and growing, within the first and second zone radius of Chicago, Cleveland and all the large cities. but efficiency and intelligent service is the keynote throughout the business and the municipal government of these towns. In them you find no such bungling in delivery as we have here but it is all done with the exactness and definiteness as in the delivering of U. S. mail
It has come to a point where we of the southwest must draw more closely together in a common bond of self-sacrifice and team work. Selfishness must be kept in the background if indeed it can not be buried.
This war is teaching marvelous lessons and if we take advantage of them and perpetuate them the great cost of the conflict, in blood and treasure, will not have been entirely lost.
It only we could awake to the real facts, the serious import of the situation!
Every housewife in the county should read what the returned German Ambassador, James W. Gerard, has written about "What the German Women Have Done that the American Women Can Now Do".
It certainly would fill every one with enthusiasm and cause them to demand the adoption of less bungling and expensive business systems.
Our women are not the inadequate, thoughtless creatures that our business men seem to believe They are capable of planning into the future for at least a length of twenty-four hours.
At this time when every thing is being keyed up to the highest pitch of efficiency it would seem that the wise thing for the merchants of Carrizozo and White Oaks to do would be to change their present obsolete way of delivering goods to a systematic cooperative plan which could be operated at a price, at least forty per cent cheaper than their present delivery service costs them.
It has been authoritatively stated that under this old, helter-skelter-everyone-for himself and the devil-take-the-hindmost-plan the purchaser pays from 3 to 40 cents for delivery charges, on every dollar he spends for goods.
There has been so much said and written about the pernicious effects, of patronizing mail-order houses, on rural town communities, that one would think all the small towns within the first and second zone radius of large cities would be obliterated. 'Tis true they staggered for awhile under the blow dealt their primitive business ways by the mail-order houses and parcel post, but they called their mental capabilities into action and they found that by adopting efficient and intelligent business methods they could compete with the new combined adversary.
There are beautiful towns, prosperous and growing, within the first and second zone radius of Chicago, Cleveland and all the large cities. but efficiency and intelligent service is the keynote throughout the business and the municipal government of these towns. In them you find no such bungling in delivery as we have here but it is all done with the exactness and definiteness as in the delivering of U. S. mail
It has come to a point where we of the southwest must draw more closely together in a common bond of self-sacrifice and team work. Selfishness must be kept in the background if indeed it can not be buried.
This war is teaching marvelous lessons and if we take advantage of them and perpetuate them the great cost of the conflict, in blood and treasure, will not have been entirely lost.
It only we could awake to the real facts, the serious import of the situation!
Every housewife in the county should read what the returned German Ambassador, James W. Gerard, has written about "What the German Women Have Done that the American Women Can Now Do".
It certainly would fill every one with enthusiasm and cause them to demand the adoption of less bungling and expensive business systems.
Our women are not the inadequate, thoughtless creatures that our business men seem to believe They are capable of planning into the future for at least a length of twenty-four hours.
What sub-type of article is it?
Trade Or Commerce
Economic Policy
Social Reform
What keywords are associated?
Cooperative Delivery
Business Efficiency
Mail Order Competition
Small Town Commerce
Women's Roles
War Lessons
What entities or persons were involved?
Merchants Of Carrizozo And White Oaks
James W. Gerard
German Women
American Women
Editorial Details
Primary Topic
Adoption Of Cooperative Delivery Systems By Merchants In Carrizozo And White Oaks
Stance / Tone
Advocacy For Efficiency And Cooperation In Business
Key Figures
Merchants Of Carrizozo And White Oaks
James W. Gerard
German Women
American Women
Key Arguments
Merchants Should Switch To A Systematic Cooperative Delivery Plan To Reduce Costs By At Least 40 Percent
Current Delivery Charges Add 3 To 40 Cents Per Dollar Spent
Small Towns Can Compete With Mail Order Houses By Adopting Efficient Business Methods
Efficiency And Intelligent Service Are Key In Prosperous Towns Near Large Cities
Southwest Communities Need Self Sacrifice And Teamwork
Lessons From The War Should Be Applied To Business Practices
American Women Can Emulate German Women's Contributions And Demand Better Business Systems