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Editorial
April 17, 1959
Toledo Union Journal
Toledo, Lucas County, Ohio
What is this article about?
Editorial satirizes Look magazine for donating ad space to defend 'big business' against criticism while failing to do the same for 'big labor', highlighting perceived bias in promoting industrial interests over unions.
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A Generous 'Look'
FULL-PAGE advertisement in Look magazine costs $21,831. That's a lot of money. In its March 3 issue, Look donated a full-page ad "in the public interest" about the marvels of America's industrial machine and big industry.
The full-page ad concluded with the following paragraph:
"When you see or hear attacks on big business just because it is big, don't agree without question. If you do, you are helping to cripple the high productivity that is the basis of our rising levels of living.
Speak up!"
In the March 17 issue, Look again gave up a full-page ad "in the public interest." The ad again praised "big business" and stressed how "large, well-financed companies are essential" to us in peace time and "vital" in time of war. The ad concluded with these words:
"When attempts are made to cripple big business just because it is big, don't take them lying down. Lowered productivity will lower your own level of living.
Speak up!"
We're waiting, but not breathlessly, for a full page "in the public interest" that will conclude with these words:
"When you see or hear attacks on big labor just because it is big, don't agree without question. If you do, you are helping to cripple the high productivity that is the basis of our rising levels of living.
Speak up!"
In fact, we don't care if this latter message rates only a half-page ad!
FULL-PAGE advertisement in Look magazine costs $21,831. That's a lot of money. In its March 3 issue, Look donated a full-page ad "in the public interest" about the marvels of America's industrial machine and big industry.
The full-page ad concluded with the following paragraph:
"When you see or hear attacks on big business just because it is big, don't agree without question. If you do, you are helping to cripple the high productivity that is the basis of our rising levels of living.
Speak up!"
In the March 17 issue, Look again gave up a full-page ad "in the public interest." The ad again praised "big business" and stressed how "large, well-financed companies are essential" to us in peace time and "vital" in time of war. The ad concluded with these words:
"When attempts are made to cripple big business just because it is big, don't take them lying down. Lowered productivity will lower your own level of living.
Speak up!"
We're waiting, but not breathlessly, for a full page "in the public interest" that will conclude with these words:
"When you see or hear attacks on big labor just because it is big, don't agree without question. If you do, you are helping to cripple the high productivity that is the basis of our rising levels of living.
Speak up!"
In fact, we don't care if this latter message rates only a half-page ad!
What sub-type of article is it?
Labor
Economic Policy
Satire
What keywords are associated?
Big Business
Big Labor
Look Magazine
Public Interest Ads
Speak Up
Productivity
What entities or persons were involved?
Look Magazine
Big Business
Big Labor
Editorial Details
Primary Topic
Critique Of Look Magazine's Pro Big Business Ads
Stance / Tone
Ironic Criticism Urging Equivalent Support For Big Labor
Key Figures
Look Magazine
Big Business
Big Labor
Key Arguments
Look Donated Full Page Ads Praising Big Business And Urging People To Speak Up Against Attacks On It
Ads Emphasize Big Business's Role In Productivity And Wartime Needs
No Similar Ads Donated For Big Labor Despite Parallel Importance
Suggests Hypocrisy In Media's 'Public Interest' Advertising