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Story
May 30, 1933
The Daily Alaska Empire
Juneau, Juneau County, Alaska
What is this article about?
Hollywood stars shun traditional gala movie premieres, attending in small numbers despite crowds, indicating a psychological or economic shift away from ostentatious displays and luxury, with similar trends in automobiles.
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PREMIERES ARE NOT APPEALING TO MOVIELAND
Stars Are Fighting Shy of Usual Gala Events in Hollywood
By ROBBIN COONS
HOLLYWOOD, May 30.-Is Hollywood becoming shy, sensitive, shrinking from the stares of its public?
The most recent gala premiere was attended by only a scattering of recognized stars. There was an abundant crowd, the usual old time horde of autograph seekers, the fans who had begun congregating during the afternoon for choice positions along the "line of march."
But their fervor had scant reward, except in the customary bustle and ballyhoo, for most of the inveterate premiere attenders were missing.
They're Still There
The phenomenon scarcely can be held to denote a considerable change in the personnel of the stellar ranks. Many whose absence was noted are still in Hollywood, still active in pictures, certainly still able to meet the reduced fees for first night tickets.
Rather, it may indicate a change in star psychology, a growing away from the period which found delight in the parading of ermines and sables and jewels, in the homage and cheers of a crowd with nothing better to do than render homage and cheers to movie stars.
Perhaps those stars who always groaned at the thought of paying titled prices for the privilege of fighting crowds and being stared at, who always threatened to rebel and stay at home, are casting aside old fears and actually staying at home.
On The Other Hand-
And then again all these conclusions may be wrong. It may have just happened. Still, it's another occasion to herald the passing of the Hollywood premiere, with its "stars. lights, flowers."
This has been heralded before, often with result that the premiere backers have bestirred. themselves and lured out more stars than ever.
But if the premieres fade into memories of the Hollywood that was, a gaudier Hollywood, they will not be alone on their journey out.
The economy wave is hitting at showy, expensive automobiles, too, whereas once no stellar equipage was complete without a couple of motors from abroad.
A writer reports that his boss actually offered to trade him a high-powered limousine for his modest coupe. The offer was :rejected.
"I can't afford." the writer said, "to buy a gallon of gas every time I shift gears!"
Neither, it appeared, could the executive.
Stars Are Fighting Shy of Usual Gala Events in Hollywood
By ROBBIN COONS
HOLLYWOOD, May 30.-Is Hollywood becoming shy, sensitive, shrinking from the stares of its public?
The most recent gala premiere was attended by only a scattering of recognized stars. There was an abundant crowd, the usual old time horde of autograph seekers, the fans who had begun congregating during the afternoon for choice positions along the "line of march."
But their fervor had scant reward, except in the customary bustle and ballyhoo, for most of the inveterate premiere attenders were missing.
They're Still There
The phenomenon scarcely can be held to denote a considerable change in the personnel of the stellar ranks. Many whose absence was noted are still in Hollywood, still active in pictures, certainly still able to meet the reduced fees for first night tickets.
Rather, it may indicate a change in star psychology, a growing away from the period which found delight in the parading of ermines and sables and jewels, in the homage and cheers of a crowd with nothing better to do than render homage and cheers to movie stars.
Perhaps those stars who always groaned at the thought of paying titled prices for the privilege of fighting crowds and being stared at, who always threatened to rebel and stay at home, are casting aside old fears and actually staying at home.
On The Other Hand-
And then again all these conclusions may be wrong. It may have just happened. Still, it's another occasion to herald the passing of the Hollywood premiere, with its "stars. lights, flowers."
This has been heralded before, often with result that the premiere backers have bestirred. themselves and lured out more stars than ever.
But if the premieres fade into memories of the Hollywood that was, a gaudier Hollywood, they will not be alone on their journey out.
The economy wave is hitting at showy, expensive automobiles, too, whereas once no stellar equipage was complete without a couple of motors from abroad.
A writer reports that his boss actually offered to trade him a high-powered limousine for his modest coupe. The offer was :rejected.
"I can't afford." the writer said, "to buy a gallon of gas every time I shift gears!"
Neither, it appeared, could the executive.
What sub-type of article is it?
Curiosity
What themes does it cover?
Social Manners
What keywords are associated?
Hollywood Premieres
Star Absence
Cultural Shift
Economy Impact
Where did it happen?
Hollywood
Story Details
Location
Hollywood
Event Date
May 30
Story Details
Hollywood stars are increasingly absent from gala movie premieres despite being in town and able to afford tickets, suggesting a shift in star psychology away from public display and homage, possibly heralding the end of traditional premieres amid an economy wave affecting lavish lifestyles like expensive cars.