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Editorial
December 4, 1935
The Times News
Hendersonville, Henderson County, North Carolina
What is this article about?
Post-prohibition editorial from Newberry Observer argues that permitting liquor ads contradicts the law's purpose of minimizing alcohol's harms, advocating for their prohibition as they stimulate consumption and offend the community.
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NEWSPAPERS' OPINION
LIQUOR ADVERTISEMENTS A NUISANCE
When prohibition was repealed, it was supposed to be done for the general good. To provide lawful places for the obtaining of liquor, and to require the closing of these places with the falling of night was supposed to be the best way of handling the liquor question. The liquor stores were not to become hangouts for the crowd that made the old-time bar-room a resort of every sort of promoter of vice and crime.
Along with the repeal of the prohibition of the sale of liquors went the repeal of the prohibition of advertising liquors. That was not logical. It was merely because the means of enforcing prohibition were embodied in the code for prohibiting the sale of the liquor.
The purpose of the present liquor law is supposed to be to reduce the evils of the liquor traffic to the lowest possible extent. It is directly contrary to that purpose to permit the stimulation of the appetite for liquor and the increase of its consumption through advertising.
Advertising liquor should be prohibited, as contrary to the very purpose of temperance, as needlessly offensive to a large part of the community, and as a direct incentive to thousands of persons who otherwise would not drink to fill themselves with liquors of the various varieties, represented by all the arts of publicity to be something highly desirable.
—Newberry (S. C.) Observer.
LIQUOR ADVERTISEMENTS A NUISANCE
When prohibition was repealed, it was supposed to be done for the general good. To provide lawful places for the obtaining of liquor, and to require the closing of these places with the falling of night was supposed to be the best way of handling the liquor question. The liquor stores were not to become hangouts for the crowd that made the old-time bar-room a resort of every sort of promoter of vice and crime.
Along with the repeal of the prohibition of the sale of liquors went the repeal of the prohibition of advertising liquors. That was not logical. It was merely because the means of enforcing prohibition were embodied in the code for prohibiting the sale of the liquor.
The purpose of the present liquor law is supposed to be to reduce the evils of the liquor traffic to the lowest possible extent. It is directly contrary to that purpose to permit the stimulation of the appetite for liquor and the increase of its consumption through advertising.
Advertising liquor should be prohibited, as contrary to the very purpose of temperance, as needlessly offensive to a large part of the community, and as a direct incentive to thousands of persons who otherwise would not drink to fill themselves with liquors of the various varieties, represented by all the arts of publicity to be something highly desirable.
—Newberry (S. C.) Observer.
What sub-type of article is it?
Temperance
What keywords are associated?
Liquor Advertisements
Prohibition Repeal
Temperance
Liquor Traffic Evils
Advertising Ban
What entities or persons were involved?
Newberry (S. C.) Observer
Editorial Details
Primary Topic
Prohibition Of Liquor Advertisements
Stance / Tone
Strongly Against Liquor Advertising
Key Figures
Newberry (S. C.) Observer
Key Arguments
Repeal Of Prohibition Was Meant To Provide Lawful Places For Liquor Without Promoting Vice And Crime
Repeal Of Advertising Prohibition Was Illogical And Tied To Sales Prohibition
Liquor Laws Aim To Reduce Evils Of Liquor Traffic
Advertising Stimulates Appetite For Liquor And Increases Consumption, Contrary To Temperance Purpose
Liquor Advertising Is Offensive To Community And Incentivizes Non Drinkers To Drink