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Editorial
November 3, 1847
The Sumter Banner
Sumter, Sumter County, South Carolina
What is this article about?
The proprietor of the Sumter Banner announces the start of Volume 2, reflects on the paper's successful first year despite limited means, reduces subscription price to boost patronage, and expresses hope to enlarge the paper with a new press if support increases.
OCR Quality
98%
Excellent
Full Text
OUR PAPER
As we stated in our last this number begins No. 1. Vol 2 Sumter Banner. We also stated that as an experiment our paper had proved successful. The Proprietor thought that he saw an opening for a weekly paper in the District, but doubtful of success and with limited means and a small subscription list, he ventured the effort doubtfully. The patronage received has induced a desire to increase the size of the paper and he hopes thereby to increase its popularity and usefulness. This would require the purchase of a new Press and additional type, the cost of which would not fall short of $400 or 500. This outlay, under present circumstances might endanger the existence of this paper, whilst it would certainly curtail its profits more than 50 per cent. With a view of rendering it easy for every reading man in the District to subscribe and to make it an object to do so, the Proprietor has reduced the price, (as will be seen by reference to the terms,) and if a corresponding increase of patronage is received, the paper will be enlarged. With grateful acknowledgments for the liberality hitherto shewn, 'The Banner' is cast to the breeze for the second year, with the buoyant hopes of youth—and its best wishes for the continued prosperity of its patrons.
As we stated in our last this number begins No. 1. Vol 2 Sumter Banner. We also stated that as an experiment our paper had proved successful. The Proprietor thought that he saw an opening for a weekly paper in the District, but doubtful of success and with limited means and a small subscription list, he ventured the effort doubtfully. The patronage received has induced a desire to increase the size of the paper and he hopes thereby to increase its popularity and usefulness. This would require the purchase of a new Press and additional type, the cost of which would not fall short of $400 or 500. This outlay, under present circumstances might endanger the existence of this paper, whilst it would certainly curtail its profits more than 50 per cent. With a view of rendering it easy for every reading man in the District to subscribe and to make it an object to do so, the Proprietor has reduced the price, (as will be seen by reference to the terms,) and if a corresponding increase of patronage is received, the paper will be enlarged. With grateful acknowledgments for the liberality hitherto shewn, 'The Banner' is cast to the breeze for the second year, with the buoyant hopes of youth—and its best wishes for the continued prosperity of its patrons.
What sub-type of article is it?
Newspaper Announcement
Subscription Appeal
What keywords are associated?
Sumter Banner
Volume 2
Subscription Price Reduction
Newspaper Expansion
Patronage Appeal
What entities or persons were involved?
Proprietor
Sumter Banner
Editorial Details
Primary Topic
Continuation And Expansion Of The Sumter Banner
Stance / Tone
Optimistic And Grateful
Key Figures
Proprietor
Sumter Banner
Key Arguments
Paper Proved Successful As Experiment
Desire To Increase Size With New Press Costing $400 500
Price Reduced To Encourage Subscriptions
Enlargement Conditional On Increased Patronage