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Story June 19, 1937

Nogales International

Nogales, Santa Cruz County, Arizona

What is this article about?

Fashion sensation 'Wallis Blue' matches Wallis Simpson's eyes, featured in her wedding gown chosen by the Duke of Windsor. It inspires wardrobes and makeup keyed to eye colors for women worldwide.

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"WALLIS BLUE" NEW FASHION SENSATION

Eyes That Changed Fate Of a Monarch Strike
Keynote For Gowns And Makeup

ANOTHER pair of eyes sways the destiny of a nation and thousands of women the world over wear a new color "Wallis blue!" The new blue is an unusual, clear shade, exactly the color of Mrs. Warfield Simpson's famous eyes. Fashion authorities say it is excitingly different from other blues, and the House of Mainbocher, which created her trousseau, admit dyeing the crepe four times for her wedding gown before they could match the shade.

In selecting a trousseau which is notable for its exquisite simplicity and chic, Mrs. Simpson chose blue as the keynote for the whole collection. In this respect she has followed the tradition of beautiful women through the centuries. Eyes are the most distinguished feature of all lovely women, since they are their one true personality color. Naturally, it follows that colors keyed to their eyes are those which enhance their beauty and charm.

A going away suit which is tailor-made with long skirt in light royal blue and blue and white printed blouse to match; flower-printed evening dresses with tailored jackets--some in the new short length; a tea-gown of lamé and a striking coat of silk and sables are notable frocks in the wardrobe of the new Duchess.

However, the wedding gown is the only garment in "Wallis blue." It was the Duke's particular choice that she be married in a gown which exactly matched the eyes that fascinated him. His American bride, with equal sentiment, wished to wear this specially created color for the first time on her wedding day.

The color choice of the future Duchess of Windsor has placed an accolade on a trend being followed more and more enthusiastically by smart French designers: namely, to emphasize a woman's natural coloring by keying her wardrobe to her eye-color.

Many American women prefer more color variety in their costumes. They will do well, however, to follow this bit of high-fashion wisdom in their makeup since makeup is so fundamental a problem that, if it is right, a woman can wear any shade, no matter how subtle.

Eye types fall into four major groups-- brown, blue, gray and hazel. By choosing makeup keyed to her eye-color a brown-eyed woman is assured of the warm tones that will prove most flattering to her type--a blue-eyed woman of the soft, cool pastel shades that are her true personality colors.

So, though this intriguing new "Wallis blue" is the special prerogative this summer of blue-eyed women, even those of us who are brown-eyed, if we are skilful enough in choosing our makeup, may accent our summer wardrobes with a dress or two in the color that matches the eyes of the most glamorous of modern women: the Duchess of Windsor!

What sub-type of article is it?

Curiosity Historical Event Romance

What themes does it cover?

Love Social Manners

What keywords are associated?

Wallis Blue Fashion Sensation Wedding Gown Eye Color Duchess Of Windsor Trousseau Makeup Trends

What entities or persons were involved?

Mrs. Warfield Simpson Duke Of Windsor Duchess Of Windsor House Of Mainbocher

Story Details

Key Persons

Mrs. Warfield Simpson Duke Of Windsor Duchess Of Windsor House Of Mainbocher

Story Details

The new fashion color 'Wallis blue' matches Wallis Simpson's eyes and is used in her wedding gown, influencing global women's fashion and makeup trends keyed to eye colors.

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