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Las Vegas, Clark County, Lincoln County, Nevada
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Miss Bessie Davis, a young woman from Brooklyn, is credited as the first female technician in aviation. As general manager of Pioneer Instrument Company, she sells complex instruments, flies sales trips across the continent, and has built the company's sales success from an office role.
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Miss Davis is general manager of the Pioneer Instrument Company. She sells such highly complicated affairs as earth induction compasses, micrometer compensators, reversible magnets, and scores of other mechanisms which aid the business of flying.
Furthermore, this slim girl, not yet 10 years out of high school, understands these instruments, knows their functions and uses them herself.
The company's output is standard equipment on many planes. Builders are thoroughly familiar with the "B. Davis" signature of the company's chief executive, but a "B. Davis" visit in person never has failed to astonish these men.
Most of her selling tours are done by plane. Time is valuable and, she holds, a person selling airplane equipment should have no use for slower means of travel. On her last trip, Miss Davis covered the continent and put through sales amounting to more than $200,000.
This unusual general manager "grew" into her job. She started as an office employee and early demonstrated an ability to sell. A road trip followed and her success was so great that the entire sales development of the company was placed in her hands.
Miss Davis is not the brusque, hustling type of woman one might expect to find in so novel a business as aviation. She is small and keenly feminine. Her primary interest is in her work but after that she prefers the usual things of a feminine life.
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Location
Brooklyn
Event Date
Mar. 9
Story Details
Young Miss Bessie Davis rises from office employee to general manager of Pioneer Instrument Company, becoming the first woman aviation technician, selling complex instruments via airplane trips and achieving over $200,000 in sales on her last continental tour.