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Arizona Sun
Phoenix, Maricopa County, Arizona
What is this article about?
The Toledo branch of the NAACP urges Negro residents to boycott Schlitz Beer, Rolling Rock Beer, Falstaff Beer, and Champain Ale distributed by the Metropolitan Distributing Company, which employs no Negroes despite failed negotiations and applications from qualified individuals. The campaign continues until an employment agreement is reached.
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NAACP In Toledo
TOLEDO, O. - Negro residents here have been urged by the Toledo branch of the NAACP to discontinue buying Schlitz Beer, Rolling Rock Beer, Falstaff Beer and Champain Ale in a selective buying campaign directed at the Metropolitan Distributing Company.
The company, which distributes the four products, presently employs no Negroes.
In a letter to NAACP members and friends, President J. Frank Troy and Rev. John M. Evans, chairman of the Selective Buying Committee, stressed the fact that attempts at negotiations with the company had failed and that the only alternative was direct action.
Although qualified Negroes have applied for positions with the Metropolitan Distributing Company, not one has been hired. Withholding of patronage will continue until some agreement is reached with the company concerning employment of qualified Negro personnel.
What sub-type of article is it?
What keywords are associated?
What entities or persons were involved?
Where did it happen?
Domestic News Details
Primary Location
Toledo, O.
Key Persons
Outcome
withholding of patronage will continue until some agreement is reached with the company concerning employment of qualified negro personnel.
Event Details
Negro residents in Toledo have been urged by the Toledo branch of the NAACP to discontinue buying Schlitz Beer, Rolling Rock Beer, Falstaff Beer and Champain Ale in a selective buying campaign directed at the Metropolitan Distributing Company, which distributes the four products and presently employs no Negroes. In a letter to NAACP members and friends, President J. Frank Troy and Rev. John M. Evans, chairman of the Selective Buying Committee, stressed that attempts at negotiations with the company had failed and that the only alternative was direct action. Although qualified Negroes have applied for positions with the Metropolitan Distributing Company, not one has been hired.