Morning Herald

Growth and Popularity of the Herald.

The organization of the Herald Establishment is now complete. Our steam engine—double-cylinder—three news boats—our foreign and domestic correspondence—our money and commercial markets—our theatrical criticisms—our law and police reports, all united and condensed into one system, under the personal inspection and supervision of myself, the sole editor and proprietor, enable us to issue two daily and two weekly papers with ease and despatch.

For many weeks past we have beaten all the Wall street papers in ship news, foreign and domestic arrivals, and local intelligence of every kind. The superiority of the Herald in commercial matters is now as universally acknowledged as it has for a long time been in every other department in life. In every branch of a newspaper, our intellectual and physical elements are far superior to any other in this city.—As a natural consequence of this powerful organization, the popularity and circulation of the Herald are increasing beyond that of any former period. This increase and this popularity are not now, as in 1835 and 1836, confined to the city or neighborhood—they are coextensive with the whole Union, and even reach to foreign countries. As a specimen of the extraordinary and powerful movement the Herald is producing on the public mind, we annex the following letters received (except the names) for one day—yesterday—from persons residing in every section of the country.

Medina, Dec. 22, 1837.

Mr. James Gordon Bennett,

SIR,

Enclosed I send you $3, half payment for one year for two copies of your "Weekly Herald."

For want of the exact change or denomination of bills, I send you only half payment, with the promise that before that part has expired, to either call myself or remit $3 more for these two subscriptions and also for mine.

You will please send two copies of your Weekly Herald—one to the address of Mr. R. S., and the other to Mr. J. I., Medina, Orleans Co., N. Y.

Respectfully yours,

H. S. W.

Utica, Dec. 20th, 1837.

Mr. Bennett:

About four weeks since my brother-in-law, L. T. H by name, subscribed for your Morning Herald. His primary object in so doing was, that its entertaining contents might aid in passing smoothly and profitably away these long winter evenings, which without intellectual pleasure would be intolerable. Among books, papers, and other literary paraphernalia, your most exquisite and bewitching little Herald, for the first two weeks, stood conspicuous.

Since then we have sent day after day to the post office for it, but in vain. I know you to be a man whose chief study has been human nature, and, of course, are aware of the consequences of "hope deferred." I have experienced them now for the first time;—it is a sickness of heart, which nothing can alleviate, but the presence of the desired object. Can you tell me where the fault lies—whether in yourself, or in the irregularity of the mails; and if in the former, repair it without delay, if you value the welfare and happiness of one who is

Most truly your friend,

GERTRUDE S.

Waterloo, N. Y. Dec. 24th, 1837.

Sir,—Enclosed is $3 to pay for your Weekly Herald for one year in advance, from the 22d of Dec. 1837. Direct it to John P. Waterloo, Seneca Co. N. Y.

S. C. for S. G. H.

He wishes your paper of the 23d.

S. G. H.

Dansville, N. Y. Dec. 22d, 1837.

Dear SIR,—Will you be pleased to forward your Weekly Herald to M. M., addressed to the above office forthwith. Enclosed he sends you a three dollar bill, as the price for one year. The Herald is likely to take well in this quarter, and I will endeavor to send you more names soon.

Very respectfully yours, &c.

A. B. B.

James G. Bennett, Esq. Editor of the Herald,

Leeds, P. O. Dec. 23d, 1837.

SIR,—I enclose you three dollars; send your weekly paper, the Herald, to S. D., Leeds Post Office, Green Co. N. Y.

Columbus, Geo. 14th Dec. 1837.

Mr. James G. Bennett, New York.

SIR,—Enclosed you will please find "five dollars Bank of the United States," one year's subscription to the Daily Morning Herald, which you will please forward at this office directly, to

Respectfully yours, &c.

George C.

Per R. A. B.

Woodville, Miss. Nov. 16, 1837.

J. Gordon Bennett, Esq.

Sir, I became a subscriber to the Herald during my stay in the city of New York in the summer of 1836, which was to be sent to me from the 1st of October of the same year to Oct. 1838, the duration being put down at the time of subscription. Now, sir, you, after the rules of your cash system, had a right to strike me off the rolls, provided I did not, at the expiration of my subscription year, march up with my rhino at the time detailed.

I admire your system of cash payments, because it is always an ultimate good, and is productive of honest results: but I cannot award that praise (you are accustomed to receive) for being punctilious in all of your conduct in life. For instead of sending me the Herald until October, you were in a hasty pudding humor, and struck me off early in September, the 3d of that month, being the last dates from my highly esteemed editor, James Gordon Bennett. Now, was this an oversight, or have I knocked you down as you did your good friends the Haggerty's, without a proper understanding of the matter. I hope so. Observe! I lost 27 days of reading the Herald, which paper being at the time above par, and its intrinsic value great, by means of the delinquency aforesaid, and the force of the statute, my damages are great, say forty per cent, for I cannot put you below the damages on sterling exchange. Now, Sir, you may reckon the loss and place it to my credit on the current year. Again, I credited you at a great hazard, and you did not reciprocate, although I gave tolerable evidence of my being myself a "cash system man,"

for it will be remembered if the Haggerty, Thomas Hamblin & Co. had calaboosed you, much of our door observation would have been lost to the reading world, coming too, from a man of great penetration and of fearless expression of thought. Upon the whole, Mr. B. I have been treated a little cavalierly and must retaliate in the only way now in my power, by sending you ten dollars, subscription for one year to the daily Herald for self, and my neighbour A. M. F. both at the Woodville post office.

I make the remittance in two five dollar notes of a bank of our town on the Fulton bank of your city, which they will pay, as I know that they have the funds of the Rail Road Bank now on deposit to meet their notes. Of this there is no mistake. I warrant and defend you in any thing you may say to them if they refuse. I am confident they will not, however—nous verrons, I hope you are very well and senoso. I believe there is no paper in the city of New York half so candid, half so useful, as your Herald, and the few months that I have been deprived of its reading, has been quite a deprivation.

In playfulness,

Your obedient servant,

P. W. E.

Has the Fulton Bank paid the notes? If so, you see we have some creditable banks in Mississippi who do not draw on false pretences.

If not, the Fulton Bank is not the — thing.

Louisville, Ga. Nov. 20th, 1837.

James Gordon Bennett, Esq.,

Dear Sir.—I have been some time out of the Empire State, and of course know little of the details of matters and things lying in Western Babylon the Great. Within the last year or two, the spirit of change and innovation has travelled with such portentous strides over this country, that I know not if newspapers have not become quarterly journals, and what in my time in the city of New York was a daily sheet, filled with all the sweets of the sober thinking times that then ambled gently along, may now be a ponderous tome, showing its face once a year, or shrunk to the slender dimensions of a penny ballad—may now have turned out a song, perhaps turned out a sermon. Is the "Herald" in the land of the living yet; I mean the Daily "Herald." Does it still possess the love and esteem of its numerous and respectable patrons; or has it gone the way of all paper establishments in this free and happy land, where stealing ten dollars or violating contracts in petty amounts is justly visited with pains and penalties; but where swindling and robbing to the amount of millions is rewarded with legislative sanctions to demonstrate their immaculate virtue to the world? Has it, the Herald, like other paper affairs, stopped specie payment and taken the form of a mere shinplaster? Pardon me. I don't believe any such thing, or I would not, as I now do, solicit you to send it to me to this place. I know nothing about it, or its price now, but am very anxious to become once more its reader; and as soon as I know your terms, shall willingly and promptly comply with them. Send me the Herald (Daily) to Louisville (Ga.) and oblige your very humble servant and friend.

W. A. I.

Hebron, Conn. Dec. 26th, 1837.

James G. Bennett, Esq.

DEAR SIR,—Inclosed is one dollar, for which please send the Weekly Herald to this post office, to the address of O. D. G. You will please send me your receipt for the money.

Your obedient servant,

A. H.

Poughkeepsie, Dec. 26th., 1837.

To James Gordon Bennett,

Sir,—Enclosed I send you three dollars, for which I wish you to send me one of your excellent weekly prints; either the "Weekly Herald," or the "Weekly Herald Extra," and the latter if it contain nearly the same amount of matter as the former. You will enter my name upon your list, commencing with the first number of the ensuing year, 1838, and direct to my address upon the enclosed card. Please enclose my paper in a strong wrapper, and write my address in a plain manner, for there are some corrupt fellows in this place who are hostile to the circulation of the Herald. I have been induced to subscribe for the Herald, from the fearless contempt which the editor has manifested for the rotten religious and political notions of the day, and his determination to expose vice and corruption, wherever found. I believe that the public is prepared, and will sustain him in his effort to purify and redeem the American press from its truly lamentable and mercenary condition.

Yours, &c.

A. H. P.

Hartford, Dec. 25, 1837.

Mr. Bennett,

Sir: I address you for the purpose of subscribing for your truly valuable paper, the Herald. I wish you to send it as long as the enclosed bill will pay for it. I am aware that the amount is small, but I trust that your experience has brought you not to "despise the day of small things." Perhaps you would like to know the reason which has induced me to select your paper from among the hundreds and thousands which are issued within the borders of our enlightened and happy country. I, sir, am a devoted admirer of freedom of every kind; yes, freedom in its broadest sense, and I have observed that among the many hundred different papers with which this country is flooded, most of them are bound and fettered in their opinions by the shackles of party—slaves to some particular creed, religion or political party. They are bound to advocate all of the doctrines and principles, to support and applaud all the acts and practices of their particular sect, and to condemn all the acts, revile and persecute all those who dare to advance an opinion contrary to their own; whether they be acts of justice, charity, love, or benevolence, proceeding from truly honest hearts, or whether they be mere party acts, and performed for mere political effect.

Sir, I am happy to find that your paper is an exception, that you are bound to the car of no party, sect or religion; you manifest an independence and decision of character, which must raise you in the estimation of every true champion of liberty. Your paper abounds with that freedom of thought, that depth of mind, that profound logic, that inspiring wit, that sublimity and originality of idea, that independence and manly spirit that cannot fail to command attention and respect.

You have by your untiring exertions acquired a name as imperishable as the "everlasting hills." A revolution has commenced in the literary world: a revolution of taste, sentiment, feeling and desire, and it must be a source of extreme gratification to you to know and be assured that you are its "splendid phosphor."

Now I think of it, my dear Bennett, could not you contrive to give us a "fac-simile" of your features on paper; something which would give us, at least, an idea of the original, so that every young lady and gentleman might have you constantly before them, and, as they look at the representation, be led to admire the original. Years hence, when we shall have passed away, our children would view it with delight, and be led to say, with a sigh, "Alas! we ne'er shall look upon his like again."

Please send me the weekly paper, directed to

Yours, &c.

H. Fe***

To James Gordon Bennett, Esq.

These are only a specimen of the letters received at this office in one day, shewing the amazing popularity and increase of the Herald. The attack made upon our character and business by the rival press of Wall street has been among the principal means of widening and extending our popularity. We have received many letters from persons, ordering the Herald, who are incited thereto, by the attacks of the press. Yet with all this feeling in our favor, and the possession of means to carry out our views, we are persuaded that we are only in the beginning of a great and glorious career of reformation in liberty, morals, religion, and science. Yesterday we paid up the last payment due for our News Boat Establishment, by adding to it a boat which had been built for the Express, but which that concern could not pay. I owe nothing in this world to any person. My double cylinder press, my steam engine, my types, my newsboat, my whole establishment, are all my own. I am my own Trustee.

Thus we go. The Morning Herald contains earlier, better, and more interesting foreign and domestic news than any other in Wall street—and the Evening Herald almost every day beats the whole evening press of this city in ship news and general intelligence. Any person taking both papers in the city can save money, for no other journal is necessary to give a right view of public affairs. The following are now the papers issued from this office:—

names.	periods.	per annum.	per copy.
Morning Herald,	daily,	$6.25	2 cents.
Evening Herald,	daily,	do.	do.
Weekly Herald,	Saturday,	3.00	6 cents.
Weekly Herald Extra,	Wednesday,	3.00	6 cents.
Semi-Weekly Herald,	Wed. & Sat.	5.00	6 cents.