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Story July 28, 1934

The Daily Worker

Chicago, Cook County, Illinois

What is this article about?

Report on Daily Worker's subscription drive in Milwaukee aiming for 200 new readers via Red Builders, carriers, and newsstands, with organizing plans and anecdotes of sales efforts in Santa Fe, Vancouver, Montana, and Indianapolis. (187 characters)

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OCR Quality

98% Excellent

Full Text

200 More Readers for Daily in Milwaukee ---If Plan Is Pushed Red Builders' Activity Starts In Scattered Sections of Country

Milwaukee's quota in the Daily Worker drive is 200 new readers, and the district is going after them with fire and determination. Their plan, just received by the Daily Worker, calls for 50 new Red Builders to sell on Wisconsin street corners and at factories, 48 new route carriers to deliver the Daily Worker regularly to homes, 34 more newsstands to place the "Daily" on sale.

"There is NO EXCUSE for any unit not receiving a Daily Worker bundle," says the Milwaukee District. Where such a situation exists Sections and Units are to set up Special Drive Committees. A District Committee of this type has already been formed. Fractions are instructed to secure names of prospective subscribers for the District Daily Worker agent. He will turn them over to the Red Builders and route carriers.

Units are to face a check-up in their territories on their visits to readers whose subscriptions have expired and have not been renewed. Sections are to compile lists of union halls in the region—and see to it that Red Builders are posted at these centers. Special leaflets, a widespread distribution of the booklet "How to Sell the Daily Worker" these are a few of the well-worked-out details of Milwaukee's plan.

Santa Fe, New Mexico, is a long dry (and hot!) way from Milwaukee—but there's action in the Southwestern hills, too. Comrade J. Pallares is the ancient little town's first Red Builder. He's started off with a sale of 15 Daily Workers each day.

Northwest of Santa Fe, better than a thousand miles, is a Canadian tailor. He writes us: "The 'Daily' is surely a real leader, organizer and educator. There are eight workers here in Vancouver who want to have the Saturday edition. So send me a bundle of 10. I am going to do my best to increase the number."

On our way back to the industrial East, let's stop off a moment and visit a Zurich, Montana, sheepherder. "I am sending a dollar bill for the Daily Worker. I may lose my job if I take it, but . . ."

From Indianapolis a comrade who steadily builds the Daily writes: "Two Negro boys are here now. They came at 6:30 a.m., and walked a long distance without breakfast to arrange for a paper route. I am sending a note from each of them."

That's the way a drive should go. Action in every city and village, on every ranch, in the remotest corners of the land.

What sub-type of article is it?

Historical Event

What themes does it cover?

Moral Virtue

What keywords are associated?

Daily Worker Drive Red Builders Subscription Campaign Milwaukee Quota Political Organizing

What entities or persons were involved?

J. Pallares

Where did it happen?

Milwaukee, Santa Fe New Mexico, Vancouver Canada, Zurich Montana, Indianapolis

Story Details

Key Persons

J. Pallares

Location

Milwaukee, Santa Fe New Mexico, Vancouver Canada, Zurich Montana, Indianapolis

Story Details

Milwaukee's Daily Worker drive targets 200 new readers with plans for 50 Red Builders, 48 route carriers, and 34 newsstands; units form committees and compile lists; anecdotes include J. Pallares selling 15 copies daily in Santa Fe, a Vancouver tailor ordering bundles, a Montana sheepherder subscribing despite job risk, and Negro boys in Indianapolis arranging routes.

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