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Literary
May 15, 1862
The Smoky Hill And Republican Union
Junction City, Geary County, Kansas
What is this article about?
A satirical verse parodying biblical style from the 'Chronicles of Success' extols the virtues of advertising for business prosperity and warns against neglecting it, ending with a nod to printers. Attributed to Topeka Record.
OCR Quality
98%
Excellent
Full Text
ADVERTISING. - The first two verses of the first chapter of the Chronicles of Success, read thus:
"Who hath sadness? Who hath woe? Who shineth the streets with gloom of countenance and perplexity of mind? Who loseth confidence and patronage, and sinketh into poverty and forgetfulness? He that advertiseth not! He that doth not make himself known through the papers. He who by his negligence in this matter, depriveth himself of gain and secureth to himself loss! His business wisdom is foolishness. His lack of knowledge, yea, his stinginess sticketh out, and the discerning shun him."
"Who hath gladness? Who hath joy? Who hath growing business and full coffers? Who payeth his notes promptly? Who gaineth the confidence and patronage of men, and raiseth to affluence? He that advertiseth liberally - that through the journals of the day maketh himself and his business known! He hath chosen the part of wisdom, and his riches and honor increase like light in the morning - his shadow groweth broad." His complacency increaseth. His fame extendeth. His happiness endureth, and he is honored and blessed of all men - particularly the printers. So mote it be! - [Topeka Record.
"Who hath sadness? Who hath woe? Who shineth the streets with gloom of countenance and perplexity of mind? Who loseth confidence and patronage, and sinketh into poverty and forgetfulness? He that advertiseth not! He that doth not make himself known through the papers. He who by his negligence in this matter, depriveth himself of gain and secureth to himself loss! His business wisdom is foolishness. His lack of knowledge, yea, his stinginess sticketh out, and the discerning shun him."
"Who hath gladness? Who hath joy? Who hath growing business and full coffers? Who payeth his notes promptly? Who gaineth the confidence and patronage of men, and raiseth to affluence? He that advertiseth liberally - that through the journals of the day maketh himself and his business known! He hath chosen the part of wisdom, and his riches and honor increase like light in the morning - his shadow groweth broad." His complacency increaseth. His fame extendeth. His happiness endureth, and he is honored and blessed of all men - particularly the printers. So mote it be! - [Topeka Record.
What sub-type of article is it?
Satire
Poem
What themes does it cover?
Commerce Trade
Moral Virtue
What keywords are associated?
Advertising
Business Success
Satirical Verse
Biblical Parody
Commerce Wisdom
What entities or persons were involved?
Topeka Record
Literary Details
Title
The First Two Verses Of The First Chapter Of The Chronicles Of Success
Author
Topeka Record
Subject
Promoting Advertising For Business Success
Key Lines
Who Hath Sadness? Who Hath Woe? Who Shineth The Streets With Gloom Of Countenance And Perplexity Of Mind? Who Loseth Confidence And Patronage, And Sinketh Into Poverty And Forgetfulness? He That Advertiseth Not!
Who Hath Gladness? Who Hath Joy? Who Hath Growing Business And Full Coffers? Who Payeth His Notes Promptly? Who Gaineth The Confidence And Patronage Of Men, And Raiseth To Affluence? He That Advertiseth Liberally