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Story
December 22, 1886
Los Angeles Daily Herald
Los Angeles, Los Angeles County, California
What is this article about?
Excerpt predicts growth in California wine market in London and US consumption rising to French levels (35 gallons per capita annually from current 40 million gallons total), tripling production and yielding health benefits by reducing intoxication, pulmonary consumption, and dyspepsia.
Clipping
OCR Quality
98%
Excellent
Full Text
are movements on foot which will make a great market in London for California wines.
In France the consumption of wine averages thirty-five gallons per annum a head. When the people of the United States educate their tastes to this standard we shall use over 2,000,000,000 gallons a year. The present consumption of this country is only about 40,000,000 gallons.
We can triple our production to supply the present demand, and when that point is reached, the demand will be more than double.
When as a people we have learned to use half a gallon of light wine each week per capita, intoxication will be all but unknown, pulmonary consumption will have ceased to be a national curse, and dyspepsia, the twin terror of consumption, will also be unknown.
In France the consumption of wine averages thirty-five gallons per annum a head. When the people of the United States educate their tastes to this standard we shall use over 2,000,000,000 gallons a year. The present consumption of this country is only about 40,000,000 gallons.
We can triple our production to supply the present demand, and when that point is reached, the demand will be more than double.
When as a people we have learned to use half a gallon of light wine each week per capita, intoxication will be all but unknown, pulmonary consumption will have ceased to be a national curse, and dyspepsia, the twin terror of consumption, will also be unknown.
What sub-type of article is it?
Curiosity
What themes does it cover?
Moral Virtue
Recovery
Triumph
What keywords are associated?
Wine Consumption
California Wines
France Comparison
Health Benefits
Intoxication Reduction
Pulmonary Consumption
Where did it happen?
United States
Story Details
Location
United States
Story Details
Predictions of increased US wine consumption to match France's per capita rate, expanding California production and market to London, with societal benefits including reduced intoxication and elimination of pulmonary consumption and dyspepsia through moderate light wine use.