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Editorial
November 24, 1930
Imperial Valley Press
El Centro, Imperial County, California
What is this article about?
This editorial promotes the essential role of newspaper advertisements in modern life, emphasizing how they guide consumers, save time and money, introduce new conveniences, and ensure satisfaction, urging regular reading.
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OCR Quality
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Full Text
The usual things
IT IS DIFFICULT to imagine the world today without some of the things that make our living in it so pleasant and comfortable. How naturally we lift the telephone receiver, step into the automobile, and look for the news of the world in the newspaper—every day of our lives.
Another of these usual, invaluable things, accepted as part of the routine of existence, is the guidance given by the advertisements in this newspaper in supplying our wants from day to day. We read them. They help us to save time and money. And our lives go on—more easily and more fully.
Every day the advertisements suggest ways in which we can get things we want with the greatest possible satisfaction to ourselves. They tell us of new conveniences and comforts of which we would not otherwise have known. They help us to get down-to-the-dollar satisfaction. They assure us of proved values.
ADVERTISEMENTS ARE AMONG THE NECESSITIES OF TODAY
READ THEM REGULARLY
IT IS DIFFICULT to imagine the world today without some of the things that make our living in it so pleasant and comfortable. How naturally we lift the telephone receiver, step into the automobile, and look for the news of the world in the newspaper—every day of our lives.
Another of these usual, invaluable things, accepted as part of the routine of existence, is the guidance given by the advertisements in this newspaper in supplying our wants from day to day. We read them. They help us to save time and money. And our lives go on—more easily and more fully.
Every day the advertisements suggest ways in which we can get things we want with the greatest possible satisfaction to ourselves. They tell us of new conveniences and comforts of which we would not otherwise have known. They help us to get down-to-the-dollar satisfaction. They assure us of proved values.
ADVERTISEMENTS ARE AMONG THE NECESSITIES OF TODAY
READ THEM REGULARLY
What sub-type of article is it?
Advertising Promotion
Consumer Guidance
What keywords are associated?
Advertisements
Newspaper
Daily Life
Consumer Satisfaction
Conveniences
Time Saving
Money Saving
Editorial Details
Primary Topic
Importance Of Newspaper Advertisements
Stance / Tone
Promotional And Positive
Key Arguments
Advertisements Provide Guidance For Daily Wants
They Save Time And Money
Inform About New Conveniences And Comforts
Ensure Down To The Dollar Satisfaction
Assure Proved Values
Are Necessities Of Today
Should Be Read Regularly