When was it published?

July 23, 1872 in The Middlebury Register

Domestic News July 23, 1872

The Middlebury Register

Q: What keywords are associated?

Postal Card, Post Office, Advertising, Business Orders, Large Cities

Middlebury, Addison County, Vermont

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What is this article about?

The new postal card's success is assured, with the Post Office receiving orders for tens of thousands from businesses in large cities, totaling 50 million initially and possibly 100 million in the first year. It will serve as cheap advertising and become popular among average letter writers.

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Full Text

The success of the new postal card is already assured as the Post Office department has received orders from business houses in all the large cities to furnish them by tens of thousands. It is understood that they will at first be extensively used as a cheap means of advertising. The number to be advertised for is fifty millions, with the privilege of increasing it to one hundred millions for the first year if the demand warrants it. The postal card is destined to be very popular with all classes and it is estimated that their use will be greater among the average class of letter writers than among the mercantile firms.

What sub-type of article is it?

Transportation Economic

What keywords are associated?

Postal Card Post Office Advertising Business Orders Large Cities

Domestic News Details

Outcome

success assured with orders for fifty millions, privilege to increase to one hundred millions for first year if demand warrants; destined to be very popular with all classes, greater use among average letter writers than mercantile firms

Event Details

Post Office department received orders from business houses in all large cities for tens of thousands of new postal cards; to be used extensively as cheap advertising means initially