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Story
October 5, 1951
Arizona Sun
Phoenix, Maricopa County, Arizona
What is this article about?
Fashion advice by Lou Swarz on suit trends for the season, emphasizing personal fit for charm, hygiene to avoid B.O., suit maintenance, and essential black suit in wardrobe. Leaflets available at Hotel Theresa, N.Y.C.
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CHARM
By Lou Swarz
Suit Time is Charm Time and does much for you who enjoy the "suit way". And this season they are running from the tweeds to the shiny fabrics - will be lined with furs and the newest type of lining which stands winter winds without the needs of a top coat. Braids will be used for trimmings.
They will have high and winged collars, raglan sleeves, tight-fitting jackets nipped at the waist, padded-rounded hips to accent the nipped-in waist, flared skirts and straight skirts also.
Yes, you have just been informed about the new trend for suits. But please remember, if you cannot wear such styles stick to what looks best on you. That is where the CHARM shows off - in your knowing that you must wear what looks best on you at all times, no matter what the style is. Get that early appointment with your personalized dressmaker or your designer and make your entire looking like a million dollars in the suit just for you.
Wearing a suit makes you conscious of B.O., too. So do be sure to take care of the perspiration, cleanliness of body and all clothes. The right kind of treatment will eliminate that underarm perspiration and you won't have to have the worry of spots, stains, and B.O.
See to it that your suit is aired, cleaned and pressed; kept hanging in a clothes bag or covered. In other words, see that it is kept fresh and ready to wear at all times or at the right times which seems to be anytime this season.
Every wardrobe must have that basic suit in black, no matter how many others there are.
So much for suits. Now it's up to you to make your choice after that "self-study" - knowing that Charm is always enhanced by the right clothes at the right time or for the right occasion.
Leaflets available - Lou Swarz, Hotel Theresa, N.Y.C.
By Lou Swarz
Suit Time is Charm Time and does much for you who enjoy the "suit way". And this season they are running from the tweeds to the shiny fabrics - will be lined with furs and the newest type of lining which stands winter winds without the needs of a top coat. Braids will be used for trimmings.
They will have high and winged collars, raglan sleeves, tight-fitting jackets nipped at the waist, padded-rounded hips to accent the nipped-in waist, flared skirts and straight skirts also.
Yes, you have just been informed about the new trend for suits. But please remember, if you cannot wear such styles stick to what looks best on you. That is where the CHARM shows off - in your knowing that you must wear what looks best on you at all times, no matter what the style is. Get that early appointment with your personalized dressmaker or your designer and make your entire looking like a million dollars in the suit just for you.
Wearing a suit makes you conscious of B.O., too. So do be sure to take care of the perspiration, cleanliness of body and all clothes. The right kind of treatment will eliminate that underarm perspiration and you won't have to have the worry of spots, stains, and B.O.
See to it that your suit is aired, cleaned and pressed; kept hanging in a clothes bag or covered. In other words, see that it is kept fresh and ready to wear at all times or at the right times which seems to be anytime this season.
Every wardrobe must have that basic suit in black, no matter how many others there are.
So much for suits. Now it's up to you to make your choice after that "self-study" - knowing that Charm is always enhanced by the right clothes at the right time or for the right occasion.
Leaflets available - Lou Swarz, Hotel Theresa, N.Y.C.
What sub-type of article is it?
Fashion Advice
Lifestyle Column
What keywords are associated?
Suits
Fashion Trends
Charm
Body Odor
Wardrobe
Dressmaker
What entities or persons were involved?
Lou Swarz
Where did it happen?
Hotel Theresa, N.Y.C.
Story Details
Key Persons
Lou Swarz
Location
Hotel Theresa, N.Y.C.
Story Details
Article advises on current suit trends including fabrics, linings, collars, sleeves, and styles; emphasizes wearing what suits one's figure for charm; recommends care against B.O. and proper maintenance; suggests basic black suit; promotes personalized dressmaking.