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Editorial October 19, 1946

The Union Times

New Haven, New Haven County, Connecticut

What is this article about?

Satirical column 'As We See It' humorously critiques postwar distractions for working women (fashion vs. elections), food shortages (whalesteaks, meat prices), odd ads, paper shortages affecting newspapers, a historical recap, and FTC crackdown on false advertising claims.

Merged-components note: Continuation of the 'As We See It' editorial from page 1 to page 4; page 4 portion relabeled from domestic_news to editorial.

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1 of 2

OCR Quality

88% Good

Full Text

As We See It by THE STAFF

The trouble with getting 40,000,000 people out to register and vote is that the working women of the country have so much more on their minds. How, we ask you, can they concentrate on election issues and candidates after reading this Associated Press dispatch from Paris last week: Diamond nose rings were noted at Robert Piguet's fashion show this week. The general style of the collection was a refined trend toward a modernized 1920s.

The last paragraph of the story probably left millions of American women sore as hell at the time they've wasted worrying about the price of butter and meat: "Special attention was paid to black, long, straight, fret-worked pants slightly showing under the hem of a rather full black skirt and hemmed with light fur-which drew a little dog on a spectator's lap into furious barking."

BRITISH families are going to test whalesteaks as a substitute for beef steaks. At that, they're a lot better off than we are. All we get now is the blubber of meat packers crying for higher prices.

THE first issue of the Northwestern University (Evanston, Ill.) Daily Northwestern carried an ad for Greyhound Lines which read:

Examples of Low Fares
Los Angeles $00.00 Portland 00.00 Kansas City 00.00

THE U. S. Dep't of Commerce this week announced that "Retail sales of commercial dog foods in the U. S. increased rapidly during the war years and are now over $100,000,000 annually." That explains what happened to one of our friends the other day after he concluded lunch and the waitress asked him what he wanted for dessert. He just turned big round eyes up at her and said, "Woof! Woof!"

"CIVILIAN consumption of coffee in 1946 to reach all time high" says the N. Y. Journal of Commerce.

Nothing puzzling there. People are drinking coffee in order to stay awake while they try to figure out how their household (Continued on Page Four)
AS WE SEE IT

(Continued from Page One)
budgets can stand the increasing
price of coffee.

BOTH labor and daily papers
throughout the country are feeling
the effects of the paper shortage
many of them having to reduce the
umber of their pages. The crown-
ing irony came to Philadelphia
where the Philadelphia Record had
to print one issue on brown wrap-
ping paper. Its readers were thor-
oughly startled at the appearance
of the front page but not half so
much as they were when they
turned inside and found a large
quarter-page advertisement offer-
ing
"PAPERDRAPERIES!IN
TWO ATTRACTIVE STYLES. SEE
THEIR FRESH. SMOOTH-DRAP.
ING FINISH. SEE THEIR LUS-
CIOUS COLORS AND PATTERNS.
EACH PAIR 98c!"

FIVE YEARS AGO IN THE UN-
ION TIMES: CONN. MANUFAC-
TURERS and workers gravely con-
cerned over threatened shortage of
necessary materials for production
in both defense and non-defense
work. A.F.L. CONVENTION pre-
pares to end sessions is Seattle with
F.D.R.'s foreign policy receiving
overwhelming support. LETTER
CARRIERS and Post Office Clerks
conclude successful conventions in
Los Angeles and St. Louis, Mo., re-
spectively, and have again buckled
down to activity around the Long-
evity Bill. CONN. MUSICIANS ask
State Legislature to appropriate
funds for band concerts to be held
in State parks during
summer
months.

FROM Paris, recently, the United
Press began a story like this:
"The Finnish Political' Commis-
sion completed its work today, the
first Peace Conference group to
finish. But the military and eco-
nomic clauses of the Finnish
treaty still remained unfinished."

Distortions of news in the daily
press have been straightened out a
little by labor pressure but the
suckers are still made fools of by
daily press advertisers. Last week
The Federal Trade Commission or-
ordered a Cleevland firm manufactur-
ing "Legumins erbolax Tablets" to
stop advertising that its fake prep-
aration wlil prevent excess fat . .
promote sleep, create warmth or
vitality, feed the nerves, improve
teeth or eyes, prevent rickets, tone
the blood, improve the user's looks,
prevent goitre, . . . provide mental
balance."

What sub-type of article is it?

Satire Economic Policy

What keywords are associated?

Satirical Commentary Postwar Shortages Consumer Prices Fashion Distractions Misleading Ads Paper Shortage News Distortion

What entities or persons were involved?

Associated Press Robert Piguet U.S. Department Of Commerce Federal Trade Commission Philadelphia Record

Editorial Details

Primary Topic

Humorous Commentary On Postwar Consumer Distractions And Shortages

Stance / Tone

Satirical And Light Hearted

Key Figures

Associated Press Robert Piguet U.S. Department Of Commerce Federal Trade Commission Philadelphia Record

Key Arguments

Working Women Distracted By Fashion Trends Amid Election Focus British Whalesteaks Better Than U.S. Meat Price Hikes Odd Bus Ad With Zero Fares Dog Food Sales Boom Explains Odd Behaviors Coffee Consumption Rises To Cope With Budget Strains Paper Shortage Forces Newspapers To Brown Paper, Ironic Ad For Paper Draperies Historical Recap Of Labor Concerns Five Years Prior News Distortions Persist Despite Labor Pressure, Ftc Stops False Ad Claims

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