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Story
December 31, 1936
The People's Defender
West Union, Adams County, Ohio
What is this article about?
C. W. Hauck from Ohio State University advises Ohio fruit and vegetable growers to study local market demands to compete effectively, highlighting lower costs, grading, packaging, pooling, and sales outlets, with improved outlook for 1937 tobacco.
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MARKET STUDY HELPS TO SELL OHIO FRUIT
Growers In State Have Advantage Over Producers In Other Regions
Ohio growers of fruits and vegetables need not worry about competition from growers in other regions if local men will study the demands of nearby markets, according to C. W. Hauck, department of rural economics, Ohio State University.
As an example of the advantages enjoyed by Buckeye horticulturists, Mr. Hauck cites the freight and icing charges of 70 cents on a box of apples from the Pacific coast. The Ohio producer can place his fruit on the market at a much smaller cost, and consumption of both fruits and vegetables in Ohio is much greater than production so all these products could be sold here if they met market demands.
While high quality is one of the factors which create a demand for goods, Mr. Hauck does not advise every grower to confine his marketing to first quality only. There are uses for all grades of fruit and vegetables if the produce is properly graded so the seller and buyer each know the quality with which they are dealing.
The use of attractive packages is another point which the Ohio farmer would find profitable. Potatoes offered for sale in dirty grain bags do not attract buyers. Clean sacks made especially to hold 100 pounds of potatoes are a help in selling.
Although some of the best markets have been preempted by produce from other areas, there is no reason why Ohio growers cannot win those markets back if they will convince buyers that they will furnish sufficient quantities of uniformly graded fruits and vegetables. This is not always possible for individual growers, but there is no reason why Ohio growers cannot pool their produce as they do in other areas.
Roadside markets are a valuable outlet for some growers who are located on or near heavily traveled highways, but there is no profit in starting a roadside market where few prospective customers pass. Direct sales to consumers in cities are profitable to growers who are good salesmen, but Mr. Hauck says that frequently commission firms can sell produce to better advantage than can the farmer himself.
Increased sales and reduced stocks of tobacco have created a better outlook for Ohio tobacco growers for 1937.
Growers In State Have Advantage Over Producers In Other Regions
Ohio growers of fruits and vegetables need not worry about competition from growers in other regions if local men will study the demands of nearby markets, according to C. W. Hauck, department of rural economics, Ohio State University.
As an example of the advantages enjoyed by Buckeye horticulturists, Mr. Hauck cites the freight and icing charges of 70 cents on a box of apples from the Pacific coast. The Ohio producer can place his fruit on the market at a much smaller cost, and consumption of both fruits and vegetables in Ohio is much greater than production so all these products could be sold here if they met market demands.
While high quality is one of the factors which create a demand for goods, Mr. Hauck does not advise every grower to confine his marketing to first quality only. There are uses for all grades of fruit and vegetables if the produce is properly graded so the seller and buyer each know the quality with which they are dealing.
The use of attractive packages is another point which the Ohio farmer would find profitable. Potatoes offered for sale in dirty grain bags do not attract buyers. Clean sacks made especially to hold 100 pounds of potatoes are a help in selling.
Although some of the best markets have been preempted by produce from other areas, there is no reason why Ohio growers cannot win those markets back if they will convince buyers that they will furnish sufficient quantities of uniformly graded fruits and vegetables. This is not always possible for individual growers, but there is no reason why Ohio growers cannot pool their produce as they do in other areas.
Roadside markets are a valuable outlet for some growers who are located on or near heavily traveled highways, but there is no profit in starting a roadside market where few prospective customers pass. Direct sales to consumers in cities are profitable to growers who are good salesmen, but Mr. Hauck says that frequently commission firms can sell produce to better advantage than can the farmer himself.
Increased sales and reduced stocks of tobacco have created a better outlook for Ohio tobacco growers for 1937.
What sub-type of article is it?
Agricultural Advice
Market Analysis
What keywords are associated?
Ohio Growers
Fruit Markets
Vegetable Sales
Grading Produce
Packaging Advice
Tobacco Outlook
What entities or persons were involved?
C. W. Hauck
Where did it happen?
Ohio
Story Details
Key Persons
C. W. Hauck
Location
Ohio
Event Date
1937
Story Details
Ohio growers can outsell competitors by studying local markets, using lower costs, proper grading, attractive packaging, pooling produce, and utilizing roadside or commission sales; better tobacco outlook for 1937.