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East Liverpool, Columbiana County, Ohio
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The Federal Trade Commission in Washington orders Chicago-based Steelco Stainless Steel, Inc. and its president to stop misrepresenting their cooking utensils' health benefits, such as preserving vitamins and minerals to prevent illnesses, and disparaging competitors.
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Washington (LPA)—If the firm had only stuck to selling its cooking utensils on their merits, the Federal Trade Commission would have left them alone. As it is, the FTC has ordered Steelco Stainless Steel, Inc., Chicago, and its president to stop misrepresenting the utensils and disparaging competing products.
Among the claims Steelco salesmen made to customers were: that sulphur intensifies feelings and emotions; phosphorus helps thinking and hair growth; silicon gives keen hearing, sparkling eyes, pearly teeth, glossy hair, and tones the human system, and that only by using Steelco utensils could these vitamins, minerals and other food elements be preserved in cooked foods. The salesmen also claimed failure to use Steelco utensils would bring ill health, tooth decay, rickets, organic heart disease, etc.
The FTC decided Steelco utensils were just utensils, and nothing more. But the order came only after consideration of testimony, briefs and oral argument. The FTC decided Steelco has "misled and deceived a substantial portion of the purchasing public."
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Washington, Chicago
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FTC orders Steelco to stop false claims about utensils preserving health benefits from sulphur, phosphorus, silicon, and preventing illnesses like tooth decay and rickets, after finding they misled the public.