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Story
March 11, 1939
Montana Oil And Mining Journal
Great Falls, Billings, Cascade County, Yellowstone County, Montana
What is this article about?
Mr. Sullivan describes Sovereign's initiative to form a voluntary chain of 1000 independent service stations in the Midwest, backed by refiners, providing advertising, promotion, and supplies to affiliates.
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(Continued from Page One)
Sovereign's purpose, Mr. Sullivan said, is to get up a voluntary chain of independent service station operators with the support of independent refiners. The chain at the present time has organized 1000 service station outlets in the midwest.
Its advantages include that of making available to the independent operators an organized system of consistent advertising and sales promotion. The chain also makes available to its affiliates sales coupon books, rest room supplies, uniforms, paints and advertising material.
(Continued from Page One)
Sovereign's purpose, Mr. Sullivan said, is to get up a voluntary chain of independent service station operators with the support of independent refiners. The chain at the present time has organized 1000 service station outlets in the midwest.
Its advantages include that of making available to the independent operators an organized system of consistent advertising and sales promotion. The chain also makes available to its affiliates sales coupon books, rest room supplies, uniforms, paints and advertising material.
What sub-type of article is it?
Business Announcement
What keywords are associated?
Service Stations
Independent Operators
Chain Organization
Advertising Promotion
What entities or persons were involved?
Mr. Sullivan
Where did it happen?
Midwest
Story Details
Key Persons
Mr. Sullivan
Location
Midwest
Story Details
Sovereign aims to create a voluntary chain of independent service station operators supported by independent refiners, having organized 1000 outlets in the midwest. Advantages include organized advertising, sales promotion, coupon books, rest room supplies, uniforms, paints, and advertising material.