Thank you for visiting SNEWPapers!
Sign up free
Editorial
January 4, 1899
The Huntington Advertiser
Huntington, Cabell County, West Virginia
What is this article about?
An editorial highlights that ten large holiday goods firms failed without newspaper advertising, while those that did advertise enjoyed record crowds and sales during the Christmas season.
Clipping
OCR Quality
95%
Excellent
Full Text
THAT TEN FIRMS THAT FAILED DID NOT DO ANY ADVERTISING. Since Christmas there have been ten failures reported of concerns that made a specialty of goods intended for holiday presents. Some of these concerns carried large stocks, and were entitled to the designation "big." In one or two instances the stocks were valued at more than $250,000. The noticeable thing about each of the collapsed concerns is that it did not advertise in the newspapers. The stores that did advertise were crowded with customers from the commencement of the holiday season to the hour of closing the night before Christmas. They all report the greatest holiday business in years.
What sub-type of article is it?
Trade Or Commerce
What keywords are associated?
Business Failures
Holiday Trade
Newspaper Advertising
Commercial Success
Editorial Details
Primary Topic
Importance Of Newspaper Advertising For Holiday Business Success
Stance / Tone
Advocacy For Advertising
Key Arguments
Ten Firms Specializing In Holiday Goods Failed Since Christmas
Failed Firms Did Not Advertise In Newspapers
Failed Firms Had Large Stocks Valued Up To Over $250,000
Stores That Advertised Were Crowded With Customers Throughout The Holiday Season
Advertising Stores Reported The Greatest Holiday Business In Years