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Story
August 4, 1937
The Key West Citizen
Key West, Monroe County, Florida
What is this article about?
S.C. Singleton of Key West's Chamber of Commerce reports surging national interest in the city, citing a letter from advertiser J.L. Laube planning promotional photos, folders, and features to boost tourism and visibility.
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Full Text
Shown That Much Outside
Interest
Is Now Being
Manifested In Key
West
Colored Defendant Given
Three Years In Prison
S. C. Singleton, executive secretary of the Chamber of Commerce, said today that Key West is due for a surprise party in the near future, "and if our treasury permitted, I would buy a nine foot alarm clock to rouse the folks up to get ready for the procession that is coming round the bend".
"Behind the isolation which the Bay of Florida has provided for us, it is difficult to realize that there is no town in the United States to which so much attention is being directed. Read this letter from the firm which handles the advertising contract for the Florida Motor Lines. And", Mr. Singleton continued, "that is only one of a dozen, some of equal and some of nearly equal importance."
The letter to which Mr. Singleton refers was written by J. L. Laube, manager of the Atlanta office of Beaumont and Homan, Incorporated, and is reproduced herewith:
"Thank you for your letter of July 28 with enclosures.
"This is indeed the information we wanted and the photographs are about what we desired, except that I am after photographs along the style of 'LIFE'. I am therefore not returning any of these admirable pictures but will keep them so that we can retake those we most desire, using proper filters and getting them from the position we want.
"We are building up a Key West file, so that we will have all the material needed for the production of folders for distribution this fall in addition to our attempt to have the Cleveland office of Beaumont and Holman feature Key West in one of the Saturday Evening Post advertisements,
"It is probable that I will have to meet with you and arrange to have several of your many charming Cuban girls and boys for pictures in their native costumes. Perhaps this will give us some unusual material with which to work and I will appreciate if you will see whether or not such could be arranged.
"If possible I would like to have one of the outstanding natural color photographers of the country go to Key West with me, confer with you and some of your city officials and take a series of natural color pictures which are now the vogue.
"I wish to thank you for your cordial consideration and assure you that anything done to assist us will be of mutual benefit to Key West and your Chamber of Commerce as well as the transportation companies servicing your city".
Following the reading of the letter the thought was expressed that the communication was a golden opportunity for publicity for Key West whereupon Mr. Singleton after agreeing said: "I get a little impatient at times, when I see the opportunities awaiting us to do big things for Key West, and I realize that with the scantiest of equipment and one assistant, I am confronting work which would tax the resources of a well equipped office and a staff of several competent helpers.
Being the contact point for Key West and the many eager outsiders who 'want to know' is a task that could very well come under the head of Big Business."
Interest
Is Now Being
Manifested In Key
West
Colored Defendant Given
Three Years In Prison
S. C. Singleton, executive secretary of the Chamber of Commerce, said today that Key West is due for a surprise party in the near future, "and if our treasury permitted, I would buy a nine foot alarm clock to rouse the folks up to get ready for the procession that is coming round the bend".
"Behind the isolation which the Bay of Florida has provided for us, it is difficult to realize that there is no town in the United States to which so much attention is being directed. Read this letter from the firm which handles the advertising contract for the Florida Motor Lines. And", Mr. Singleton continued, "that is only one of a dozen, some of equal and some of nearly equal importance."
The letter to which Mr. Singleton refers was written by J. L. Laube, manager of the Atlanta office of Beaumont and Homan, Incorporated, and is reproduced herewith:
"Thank you for your letter of July 28 with enclosures.
"This is indeed the information we wanted and the photographs are about what we desired, except that I am after photographs along the style of 'LIFE'. I am therefore not returning any of these admirable pictures but will keep them so that we can retake those we most desire, using proper filters and getting them from the position we want.
"We are building up a Key West file, so that we will have all the material needed for the production of folders for distribution this fall in addition to our attempt to have the Cleveland office of Beaumont and Holman feature Key West in one of the Saturday Evening Post advertisements,
"It is probable that I will have to meet with you and arrange to have several of your many charming Cuban girls and boys for pictures in their native costumes. Perhaps this will give us some unusual material with which to work and I will appreciate if you will see whether or not such could be arranged.
"If possible I would like to have one of the outstanding natural color photographers of the country go to Key West with me, confer with you and some of your city officials and take a series of natural color pictures which are now the vogue.
"I wish to thank you for your cordial consideration and assure you that anything done to assist us will be of mutual benefit to Key West and your Chamber of Commerce as well as the transportation companies servicing your city".
Following the reading of the letter the thought was expressed that the communication was a golden opportunity for publicity for Key West whereupon Mr. Singleton after agreeing said: "I get a little impatient at times, when I see the opportunities awaiting us to do big things for Key West, and I realize that with the scantiest of equipment and one assistant, I am confronting work which would tax the resources of a well equipped office and a staff of several competent helpers.
Being the contact point for Key West and the many eager outsiders who 'want to know' is a task that could very well come under the head of Big Business."
What sub-type of article is it?
Historical Event
Curiosity
What themes does it cover?
Triumph
Exploration
What keywords are associated?
Key West Promotion
Chamber Of Commerce
Advertising Campaign
Tourism Interest
Natural Color Photos
What entities or persons were involved?
S. C. Singleton
J. L. Laube
Where did it happen?
Key West
Story Details
Key Persons
S. C. Singleton
J. L. Laube
Location
Key West
Event Date
July 28
Story Details
S.C. Singleton shares a letter from J.L. Laube of Beaumont and Homan outlining plans for promotional materials, photographs of locals in native costumes, and features in Saturday Evening Post to highlight Key West's appeal.