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Story
February 22, 1934
The Tri County News
Grand Rapids, Wood County, Ohio
What is this article about?
Article II of the Hatchery Code protects chick buyers by mandating truthful advertising, prohibiting deceptive practices like false guarantees or substitutions, requiring notifications for shipping delays, banning secret rebates, ensuring exact quantities delivered, and forbidding misrepresentations of breed or quality.
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OCR Quality
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CHICK BUYER GETS PROTECTION THROUGH HATCHERY CODE
How Does The Code Protect The Buyer?
ARTICLE II
a. Truthful advertising demanded
The code absolutely forbids the making, causing or permitting to be made or publish any false, untrue or deceptive statements, concerning the quality, grade, etc., of hatchery products. Hatcheries will not be permitted to advertise in such a way as to induce the belief that all their products are of uniformly high quality when in fact a portion of them are from inferior flocks. In advertising chicks from blood tested flocks, all flocks supplying eggs to the hatchery must have been blood tested. Advertising chicks that are "guaranteed to live" with the purpose and effect of deceiving purchasers is forbidden.
The use of testimonials in such a way as to mislead the buyer is forbidden. Hatcheries will not be permitted to falsely advertise produce or sale at reduced prices on the representation that they are surplus of distressed stocks. They will not be permitted to operate the same plant under two or more different names and to sell the same quality or grade of chicks at the same or different prices and use separate sets of literature.
b. Must notify customer—The code requires that the hatcheryman must notify the customer if he is unable to ship chicks on contract date.
c. No secret rebates—The giving of secret rebates, secret concessions, and secret allowances of any and all kind below the published price is forbidden.
d. No substitution of chicks—The substitution of chicks where a hatchery operator is advertising special qualities of special merits for his own chicks without securing the consent of the customer prior to shipment is forbidden.
e. No extra chicks—If the customer buys 100 chicks, 100 no more or less—must be delivered.
f. Misrepresentation is forbidden—The use of the words "hatcher," "chickery" or "poultry farm" to create the impression that the seller is a producer of chicks, when in fact he is a broker or dealer, is forbidden.
The misrepresentation of the breed, grade, or quality of baby chicks is also forbidden. Hatcheries will not be allowed to quote or advertise to the retail trade prices alleged to be wholesale, or to advertise baby chicks at a price and later add transportation charges without consent of the purchaser.
How Does The Code Protect The Buyer?
ARTICLE II
a. Truthful advertising demanded
The code absolutely forbids the making, causing or permitting to be made or publish any false, untrue or deceptive statements, concerning the quality, grade, etc., of hatchery products. Hatcheries will not be permitted to advertise in such a way as to induce the belief that all their products are of uniformly high quality when in fact a portion of them are from inferior flocks. In advertising chicks from blood tested flocks, all flocks supplying eggs to the hatchery must have been blood tested. Advertising chicks that are "guaranteed to live" with the purpose and effect of deceiving purchasers is forbidden.
The use of testimonials in such a way as to mislead the buyer is forbidden. Hatcheries will not be permitted to falsely advertise produce or sale at reduced prices on the representation that they are surplus of distressed stocks. They will not be permitted to operate the same plant under two or more different names and to sell the same quality or grade of chicks at the same or different prices and use separate sets of literature.
b. Must notify customer—The code requires that the hatcheryman must notify the customer if he is unable to ship chicks on contract date.
c. No secret rebates—The giving of secret rebates, secret concessions, and secret allowances of any and all kind below the published price is forbidden.
d. No substitution of chicks—The substitution of chicks where a hatchery operator is advertising special qualities of special merits for his own chicks without securing the consent of the customer prior to shipment is forbidden.
e. No extra chicks—If the customer buys 100 chicks, 100 no more or less—must be delivered.
f. Misrepresentation is forbidden—The use of the words "hatcher," "chickery" or "poultry farm" to create the impression that the seller is a producer of chicks, when in fact he is a broker or dealer, is forbidden.
The misrepresentation of the breed, grade, or quality of baby chicks is also forbidden. Hatcheries will not be allowed to quote or advertise to the retail trade prices alleged to be wholesale, or to advertise baby chicks at a price and later add transportation charges without consent of the purchaser.
What sub-type of article is it?
Regulatory Announcement
Consumer Protection
What themes does it cover?
Justice
Moral Virtue
What keywords are associated?
Hatchery Code
Chick Buyer Protection
Truthful Advertising
No Substitution
Secret Rebates
Poultry Regulations
Story Details
Story Details
Article II of the Hatchery Code prohibits false advertising, deceptive testimonials, secret rebates, chick substitutions without consent, delivery of incorrect quantities, and misrepresentations of seller status, breed, or quality, while requiring notifications for shipping delays.