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Editorial
February 9, 1949
The Key West Citizen
Key West, Monroe County, Florida
What is this article about?
A 1949 editorial nostalgically recalls white sweet butter, notes its high cost, and discusses butter interests' plan to repeal oleo taxes while banning yellow margarine. It endorses the Washington Evening Star's call for clear labeling of butter and margarine to allow consumer choice without color biases.
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HALLELUJAHS FOR YELLOW
Butter was described in a proverb as
"gold in the morning, silver at noon, and
lead at night." Well, you remember the
good old days when mother made white,
sweet butter. In this blooming year of 1949
the most expensive butter on the market
is "sweet butter," and being uncolored, it
is therefore white.
The butter interests are, reported in
Washington as ready to repeal all the oleo
taxes, but when margarine is sold it is not
to be colored yellow like butter. Of course
that doesn't prevent the dairy interests
from doing as they please about making
butter that is yellow, or white.
The Washington Evening Star sug-
gests in an editorial: "Let butter be la-
beled butter; margarine labeled margarine,
and let the people decide what they want
to buy without offending their color preju-
dices." The editorial concludes with the
sentence: "That is the only sensible solu-
tion for the buying public."
Butter was described in a proverb as
"gold in the morning, silver at noon, and
lead at night." Well, you remember the
good old days when mother made white,
sweet butter. In this blooming year of 1949
the most expensive butter on the market
is "sweet butter," and being uncolored, it
is therefore white.
The butter interests are, reported in
Washington as ready to repeal all the oleo
taxes, but when margarine is sold it is not
to be colored yellow like butter. Of course
that doesn't prevent the dairy interests
from doing as they please about making
butter that is yellow, or white.
The Washington Evening Star sug-
gests in an editorial: "Let butter be la-
beled butter; margarine labeled margarine,
and let the people decide what they want
to buy without offending their color preju-
dices." The editorial concludes with the
sentence: "That is the only sensible solu-
tion for the buying public."
What sub-type of article is it?
Economic Policy
Trade Or Commerce
What keywords are associated?
Butter
Margarine
Oleo Taxes
Coloring Regulations
Consumer Choice
Labeling
What entities or persons were involved?
Butter Interests
Dairy Interests
Washington Evening Star
Editorial Details
Primary Topic
Butter And Margarine Regulations And Taxes
Stance / Tone
Supportive Of Consumer Choice Through Clear Labeling
Key Figures
Butter Interests
Dairy Interests
Washington Evening Star
Key Arguments
Nostalgic Praise For Traditional White Sweet Butter As The Most Expensive In 1949
Butter Interests Ready To Repeal Oleo Taxes But Prohibit Yellow Coloring For Margarine
Dairy Interests Can Freely Color Butter Yellow Or White
Advocacy For Labeling Butter As Butter And Margarine As Margarine To Avoid Color Prejudices
Clear Labeling Is The Sensible Solution For The Buying Public