Douglas Daily Dispatch

CLIMATE CLUB WANTS PHOTOS FOR NEW FOLDER

Wanted, immediately, photographs of farm scenes in Cochise county to illustrate the forthcoming folder of the Borderland Climate club.

Assembling material for the new autumn folder: George B. Doubleday, secretary of the climate club, discovered yesterday that four pictures were needed to illustrate the section devoted to the agricultural development in the Douglas district.

That publication of the folder may not be delayed. Doubleday issued a request that readers of the Dispatch assist him by volunteering photographs of Cochise county farm scenes that he may select four for use in the folder. Smooth finished photographs of any size can be reproduced but Doubleday would prefer to have both the film and the print at his disposal. All material submitted at the chamber of commerce office will be returned to the owner.

Doubleday has sufficient up to date photograph material illustrative of ranch life. poultry raising and dairying. as well as other activities in Cochise county and is in need only of photographs portraying agricultural life exclusively. Photographs of alfalfa fields, growing grain or truck gardens in the Sulphur Springs valley would be appropriate.

The climate club folder, designed by the advertising firm of H. K. McCann and company, Los Angeles, will have a first printing of 25,000 copies.

About 5,000 copies will be mailed to various chambers of commerce, travel bureaus and other organizations in every state of the union and several hundred will go to persons who have written in recent weeks asking for information about the Douglas district.

The folder will be very attractive and will give full information about mountain resorts, farming, dairying. hog and poultry raising in the Sulphur Springs valley, emphasizing the particular advantages of Douglas and its immediate vicinity.

For three months the climate club has been without folder literature to send in response to requests. Several hundred inquiries were answered with description letters and the names of the writers were preserved in order that the illustrated folders might be sent to them. It is expected the folders will be ready for distribution within three weeks.

Last year's national advertising campaign, Doubleday pointed out yesterday, is still bearing fruit and with renewed vigor during the last four weeks. An average of four queries a day are being received by the climate club, either enclosing coupons from magazines of last autumn or indicating that the writers had been attracted by last year's advertising. The 1927 advertising of the climate club will appear in various national magazines beginning next month.