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Editorial
August 5, 1934
Mcallen Daily Monitor
Mcallen, Brownsville, Harlingen, Hidalgo County, Cameron County, Texas
What is this article about?
The Monitor newspaper promotes its commitment to service in Hidalgo County through superior news coverage via Associated Press, engaging features like Tarzan, prompt delivery, bold editorials on vital issues, comprehensive sections, and as a key advertising platform, calling for public and business support.
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SERVICE—that is the all-powerful force behind a newspaper. In Hidalgo County service means a number of things, including: the best news service—FULL LEASED WIRE OF THE ASSOCIATED PRESS—that money can buy, giving to county people news of World, Nation, State, Valley and county, when it happens. SERVICE means the best feature service, including the great TARZAN strip, and Sunday page, and other timely material that is of interest to every member of the family. SERVICE means getting the Monitor to you hot off the press, whether you live in some city in the county or in the country. This is something new for Hidalgo people, and they are appreciating it for hundreds of new subscriptions are coming in every month.
SERVICE means an editorial policy that has courage and that dares go into matters that are of vital importance to the well-being of the great majority of our people. It means doing our duty when and how we should and as conditions warrant. SERVICE means the best sports page that it is possible to build up, society page, general features, and those things that go to make up a well-rounded newspaper that will be of interest to every member of the family.
The Monitor in SERVING is concerned with politics, only as politics affect our people. These are the things that go to make a GOOD NEWSPAPER, but these things are only possible through the support of business men. The Monitor is the BEST ADVERTISING medium in Hidalgo county, and every business man who has something to sell has a place in its columns.
Those are The Monitor's responsibilities to the public of this county. The public's responsibility to The Monitor is to support The Monitor as a SERVICE institution, dedicated to the upbuilding of our county. The reader can do that by boosting The Monitor, and by asking those with whom he deals to take advantage of the opportunities offered through advertising in The Monitor.
THE MONITOR
HIDALGO COUNTY
$6.00 Per Year By Mail
SERVICE means an editorial policy that has courage and that dares go into matters that are of vital importance to the well-being of the great majority of our people. It means doing our duty when and how we should and as conditions warrant. SERVICE means the best sports page that it is possible to build up, society page, general features, and those things that go to make up a well-rounded newspaper that will be of interest to every member of the family.
The Monitor in SERVING is concerned with politics, only as politics affect our people. These are the things that go to make a GOOD NEWSPAPER, but these things are only possible through the support of business men. The Monitor is the BEST ADVERTISING medium in Hidalgo county, and every business man who has something to sell has a place in its columns.
Those are The Monitor's responsibilities to the public of this county. The public's responsibility to The Monitor is to support The Monitor as a SERVICE institution, dedicated to the upbuilding of our county. The reader can do that by boosting The Monitor, and by asking those with whom he deals to take advantage of the opportunities offered through advertising in The Monitor.
THE MONITOR
HIDALGO COUNTY
$6.00 Per Year By Mail
What sub-type of article is it?
Press Freedom
What keywords are associated?
Newspaper Service
Hidalgo County
Associated Press
Editorial Policy
Advertising Medium
Tarzan Strip
Politics Impact
What entities or persons were involved?
The Monitor
Hidalgo County
Associated Press
Editorial Details
Primary Topic
Promotion Of Newspaper Service And Editorial Policy
Stance / Tone
Promotional And Supportive
Key Figures
The Monitor
Hidalgo County
Associated Press
Key Arguments
Service As The Core Force Behind The Newspaper
Best News Via Full Leased Wire Of The Associated Press
Feature Service Including Tarzan Strip
Timely Delivery To City And Country
Editorial Policy With Courage On Vital Matters
Best Sports, Society, And General Features
Concerned With Politics Affecting People
Best Advertising Medium Supported By Business Men
Public Responsibility To Support The Monitor