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Editorial
December 26, 1910
The Detroit Times
Detroit, Wayne County, Michigan
What is this article about?
In 'Advertising Talks' No. 615, William C. Freeman recounts a scenario where a prominent newspaper publisher advises a smaller one to accept an ad for a dubious stock-selling scheme, stating that ad space is sold at a fixed price without concern for content.
Clipping
OCR Quality
98%
Excellent
Full Text
ADVERTISING TALKS
WRITTEN BY
WILLIAM C. FREEMAN.
No. 615.
The publisher of a newspaper of national reputation was once asked by the publisher of a newspaper in a small eastern city if he had accepted the advertisement of a company that was selling stock for an impossible scheme. The publisher of the big newspaper wired back something like the following:
"OUR ADVERTISING SPACE IS SOLD AT A FIXED PRICE and it is no concern of ours what advertisers use in the space they buy."
The agency that was placing the advertising in question had tried to get the publisher of the small newspaper to accept the order, but he wired the big publisher for advice.
WRITTEN BY
WILLIAM C. FREEMAN.
No. 615.
The publisher of a newspaper of national reputation was once asked by the publisher of a newspaper in a small eastern city if he had accepted the advertisement of a company that was selling stock for an impossible scheme. The publisher of the big newspaper wired back something like the following:
"OUR ADVERTISING SPACE IS SOLD AT A FIXED PRICE and it is no concern of ours what advertisers use in the space they buy."
The agency that was placing the advertising in question had tried to get the publisher of the small newspaper to accept the order, but he wired the big publisher for advice.
What sub-type of article is it?
Press Freedom
What keywords are associated?
Advertising Talks
Newspaper Advertising
Ad Ethics
Publisher Advice
Stock Scheme
What entities or persons were involved?
William C. Freeman
Publisher Of Newspaper Of National Reputation
Publisher Of Newspaper In Small Eastern City
Advertising Agency
Company Selling Stock For Impossible Scheme
Editorial Details
Primary Topic
Accepting Advertisements For Questionable Schemes
Stance / Tone
Business Oriented Indifference To Ad Content
Key Figures
William C. Freeman
Publisher Of Newspaper Of National Reputation
Publisher Of Newspaper In Small Eastern City
Advertising Agency
Company Selling Stock For Impossible Scheme
Key Arguments
Ad Space Is Sold At A Fixed Price
Newspapers Have No Concern For What Advertisers Use In Bought Space