The Daily Alaska Empire

DOUG JR. HEADS
GREAT CAST ON
COLISEUM BILL
Genevieve Tobin, Colleen
Moore, Others in 'Success
at Any Price'

A triumph of characterization is seen in a film of unusual power chock-full of entertaining qualities, this being "Success At Any Price." the new RKO Radio Picture which opened at the Coliseum Theatre yesterday with Douglas Fairbanks, Jr., Genevieve Tobin, Frank Morgan and Colleen Moore.

An expertly selected and perfectly balanced cast makes the story intensely human and credible. Fairbanks is magnificent in his transition from the poor boy of the slums who rises to power. Colleen Moore shows all of her old charm and a new depth of personality. and the screen is richer for her return. Genevieve Tobin as a bewitching luxury-loving siren is exquisite. Frank Morgan gives a sincere, finished performance in a sympathetic role: and Edward Everett Horton lightens the drama with his inimitable comedy. Other roles are capably handled by Nydia Westman. Allen Vincent and Henry Kolker.

"Success At Any Price." concerns Joe Martin's false standards of success in the advertising agency where his fiancee, Sarah Griswold, is employed. In his march to wealth and might he forgets Sarah and becomes involved with the gorgeous Agnes Carter.

In a great
emotional climax
Joe's first love returns to him as a savior.

A story of real human beings, "Success At Any Price" is intensely absorbing. It never relaxes its grip upon the attention nor its hold upon the heart.

J. Walter Ruben directed with a masterful hand from an adaptation by John Howard Lawson and Howard J. Green of Lawson's play which ran on Broadway for four months last year.