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Editorial
December 17, 1930
Imperial Valley Press
El Centro, Imperial County, California
What is this article about?
Editorial praises efforts to improve relations between the Imperial Valley Fair board and local newspapermen through meetings led by Sam Rowe and Ben Hulse, emphasizing the press's loyalty and the importance of respecting their profession for better cooperation.
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OCR Quality
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Full Text
from the efforts already being made to get things under way.
Sam Rowe, chairman of the publicity committee, met with newspapermen of the valley this week and talked over with them plans and policies to be adopted by the fair in connection with publicity.
Due to unfamiliarity with some of the details of fair operating last year, some of the newspapermen—in fact maybe all of them—had their toes stepped upon at one time or another, and stepping on the toes of the fourth estate is always a bad idea for there is no gang that will carry a grudge further than the scribes, if the wrong sponsoring the grudge is directed against them or their profession. The party inspiring the grudge may be innocent of intending to do so, but even then, the scribes are a heartless and cold-blooded lot. It isn't them personally—they don't care two hoots in Hades about themselves—but it is "the game".
The conference with Rowe, plus some fine missionary work among the newspapermen on the part of Ben Hulse, president of the fair board, has succeeded in ironing out the wrinkles and the newspapers of the valley are back of the fair 100 per cent and beyond. They would have been anyhow, for there is no aggregation more loyal to Imperial Valley and its institutions than its newspapermen.
But they can do their work now with better grace.
Working with newspapermen is not a difficult job although the layman often makes it so. If he would only realize that the scribes know their business, know how it should be done and the best way for doing it, and that the foundation of success in newspaper work is the unbounded faith of the public in the newspaperman's integrity—the scribes' work would be shorn of many annoying incidents.
Newspaper work paradoxically is highly personal and impersonal at the same time. The newspaperman must make his personal self known and felt, but he must do his work absolutely impersonally if he is to succeed.
The fair board and all connected with the fair will find no better cooperation than they will receive from the newspapermen.
Sam Rowe, chairman of the publicity committee, met with newspapermen of the valley this week and talked over with them plans and policies to be adopted by the fair in connection with publicity.
Due to unfamiliarity with some of the details of fair operating last year, some of the newspapermen—in fact maybe all of them—had their toes stepped upon at one time or another, and stepping on the toes of the fourth estate is always a bad idea for there is no gang that will carry a grudge further than the scribes, if the wrong sponsoring the grudge is directed against them or their profession. The party inspiring the grudge may be innocent of intending to do so, but even then, the scribes are a heartless and cold-blooded lot. It isn't them personally—they don't care two hoots in Hades about themselves—but it is "the game".
The conference with Rowe, plus some fine missionary work among the newspapermen on the part of Ben Hulse, president of the fair board, has succeeded in ironing out the wrinkles and the newspapers of the valley are back of the fair 100 per cent and beyond. They would have been anyhow, for there is no aggregation more loyal to Imperial Valley and its institutions than its newspapermen.
But they can do their work now with better grace.
Working with newspapermen is not a difficult job although the layman often makes it so. If he would only realize that the scribes know their business, know how it should be done and the best way for doing it, and that the foundation of success in newspaper work is the unbounded faith of the public in the newspaperman's integrity—the scribes' work would be shorn of many annoying incidents.
Newspaper work paradoxically is highly personal and impersonal at the same time. The newspaperman must make his personal self known and felt, but he must do his work absolutely impersonally if he is to succeed.
The fair board and all connected with the fair will find no better cooperation than they will receive from the newspapermen.
What sub-type of article is it?
Local Fair Publicity
Media Relations
What keywords are associated?
Imperial Valley Fair
Publicity Committee
Newspapermen
Press Cooperation
Media Relations
What entities or persons were involved?
Sam Rowe
Ben Hulse
Newspapermen
Imperial Valley Fair Board
Editorial Details
Primary Topic
Improving Cooperation Between Imperial Valley Fair And Local Press
Stance / Tone
Supportive And Advisory On Press Relations
Key Figures
Sam Rowe
Ben Hulse
Newspapermen
Imperial Valley Fair Board
Key Arguments
Past Misunderstandings With Press Due To Inexperience Need Resolution
Press Holds Grudges If Profession Is Disrespected
Conference And Efforts By Rowe And Hulse Have Restored Full Support
Local Newspapermen Are Highly Loyal To Imperial Valley
Respect Press Expertise And Integrity For Smooth Cooperation
Newspaper Work Requires Personal Yet Impersonal Approach