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Story
August 9, 1938
The Key West Citizen
Key West, Monroe County, Florida
What is this article about?
An editorial advocates prohibiting unsightly advertising signs along the Overseas Highway from Miami to Key West to preserve its picturesque scenery, suggesting alternative advertising methods for businesses like information bureaus.
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OCR Quality
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Full Text
SCENERY INSTEAD OF SIGNS
The scenery from Miami to Key West reveals some important Monroe and Key West: There will be an effort for tourist travel to Key West home while seeing sea. Somebody not them to, it shall happen.
In the moment - the seaway of the Overseas Highway, Key West's picturesque concrete vote appeal to the visitor and community to Cuba.
One of the main attractions coming to the city from when he sets out on the way to the world to cunning to like to see.
Green canes sugar cane my house in the Carol City to Miami Key West with a dream round path open to water and find usual: no hire she says have as he rolls remain who month railway having to the other mode of a, in the United States.
Canal and what attached, that trap from is slam, we chy a the wuh and c: is distinguishing
montal
sa.
All the near army at The
bill: i.ira1-h
mpushu them i. in the annihilating
hate or heady kid in hand will be
destroyed this come such against as the
State Road department moves to prohibit
the erection of unsightly advertising signs
on the Overseas Highway. No one ques-
tions the right of any business firm, hotel,
restaurant or cafe to advertise their ser-
vices, when the advertisements are placed
where they do not offend the eye and mar
beautiful vistas at suchers. But adver-
tisers, as a general thing, want their signs placed
where the whole cortege of the tourist is cer-
tain to see the advertisement. The scenery
is obscured by the advertising matter.
In every hotel, restaurant, cafe and
business establishment in Key West and
Miami puts up anywhere from 10 to 25
signs along the Overseas Highway the
scenic value of that remarkable route to
Key West will be ruined. It follows that
the advertising value of the signs will be
lost, for they would merely confuse, con-
fuse and annoy the tourist.
The broad course, then, is to prohibit
all signs, except the road guides and high-
way markers along the Overseas High-
way. It may be argued the visitor should
have something to guide him in his search
for rooms and food and other services.
That can be accomplished in other
ways some advertisers prefer to use
me spies for that purpose. In addition
to that ahead one might be erected
between un be limits hme all hotel
cot and neekattats, or the business in
trre de at h Wed nht yet together and
ahonan nhommat hiat a sheap
AmoahCn hes AllwlE An atlmd burean
dupphaue oetormtoon ima mly wouid
:"" :, !w: r ]-ims-
The scenery from Miami to Key West reveals some important Monroe and Key West: There will be an effort for tourist travel to Key West home while seeing sea. Somebody not them to, it shall happen.
In the moment - the seaway of the Overseas Highway, Key West's picturesque concrete vote appeal to the visitor and community to Cuba.
One of the main attractions coming to the city from when he sets out on the way to the world to cunning to like to see.
Green canes sugar cane my house in the Carol City to Miami Key West with a dream round path open to water and find usual: no hire she says have as he rolls remain who month railway having to the other mode of a, in the United States.
Canal and what attached, that trap from is slam, we chy a the wuh and c: is distinguishing
montal
sa.
All the near army at The
bill: i.ira1-h
mpushu them i. in the annihilating
hate or heady kid in hand will be
destroyed this come such against as the
State Road department moves to prohibit
the erection of unsightly advertising signs
on the Overseas Highway. No one ques-
tions the right of any business firm, hotel,
restaurant or cafe to advertise their ser-
vices, when the advertisements are placed
where they do not offend the eye and mar
beautiful vistas at suchers. But adver-
tisers, as a general thing, want their signs placed
where the whole cortege of the tourist is cer-
tain to see the advertisement. The scenery
is obscured by the advertising matter.
In every hotel, restaurant, cafe and
business establishment in Key West and
Miami puts up anywhere from 10 to 25
signs along the Overseas Highway the
scenic value of that remarkable route to
Key West will be ruined. It follows that
the advertising value of the signs will be
lost, for they would merely confuse, con-
fuse and annoy the tourist.
The broad course, then, is to prohibit
all signs, except the road guides and high-
way markers along the Overseas High-
way. It may be argued the visitor should
have something to guide him in his search
for rooms and food and other services.
That can be accomplished in other
ways some advertisers prefer to use
me spies for that purpose. In addition
to that ahead one might be erected
between un be limits hme all hotel
cot and neekattats, or the business in
trre de at h Wed nht yet together and
ahonan nhommat hiat a sheap
AmoahCn hes AllwlE An atlmd burean
dupphaue oetormtoon ima mly wouid
:"" :, !w: r ]-ims-
What sub-type of article is it?
Historical Event
What themes does it cover?
Nature
Social Manners
What keywords are associated?
Overseas Highway
Advertising Signs
Scenic Preservation
Key West
Miami
State Road Department
Where did it happen?
Overseas Highway, Miami To Key West
Story Details
Location
Overseas Highway, Miami To Key West
Story Details
The State Road Department seeks to ban unsightly advertising signs on the Overseas Highway to protect scenic beauty from Miami to Key West; businesses should use alternative advertising to avoid ruining vistas and confusing tourists.