The Colorado Statesman

The best assurance a colored man can get of the fairness towards his race of any business house or firm, is to see that firm or business man advertise in a colored newspaper.

It is an established fact in the minds of all intelligent people that a decent newspaper published by and in the interest of any race or nationality is read by the best element of that people, with greater interest and sympathy than is any other publication.

An advertisement is not necessarily placed in a Catholic paper, a Jewish paper, a German paper or an Afro-American paper because it is believed that this particular class of people do not read the firm's advertisement in the general newspapers, but because the fair minded, enterprising merchant or businessman fully appreciates the importance of having the members of that race or class understand that he is duly appreciative of their patronage, he knows that it has the same effect as did the personal visits of the old-fashioned preacher and politician made to their people.

Since it is impracticable for the proprietors of large establishments to stamp their personal individuality upon the many departments thereof by personally getting in contact with a great number who visits and patronizes their places they pursue the next best course of reaching the public personally.

And there is no better way than through the columns of their respective class journals. Intelligent people with the proper sense of self-respect will refrain from spending their money with people who do not care for it, especially when there is no advantage in so doing. And the merchants had just as well understand that fact now as later.—True Reformer.