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Editorial July 18, 1839

South Carolina Temperance Advocate

Columbia, Richland County, South Carolina

What is this article about?

The State Temperance Society of South Carolina announces plans for a weekly newspaper, the South Carolina Temperance Advocate, to promote temperance reform by sharing domestic and northern materials (avoiding controversial topics), general news, and excluding politics/religion. Calls for subscriptions at $2.50-$3 annually.

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PROSPECTUS
OF THE
So. Carolina Temperance Advocate.

THE STATE TEMPERANCE SOCIETY OF S. CAROLINA, at the late Anniversary Meeting in Columbia, resolved to establish, if practicable, a Weekly Newspaper, devoted to the cause of Temperance. The Executive Committee, whose duty it is to carry this resolution into effect, beg leave to address the several Societies and individuals in the State, engaged in this good cause, upon this interesting subject.

The increasing prevalence and ruinous effects of the use of intoxicating liquors, call loudly for some decisive measures to rouse public attention to this direful evil, and unite the counsels and efforts of the benevolent and patriotic, in arresting its progress. No means seem more wisely adapted to accomplish their purpose, than such a dissemination of facts and statements upon the subject as would be effected by such a publication. The labours, experience and investigations of the friends of Temperance in the Northern States, have accumulated treasures of knowledge and arguments in this cause. But these valuable materials are excluded from our community, by their being mingled with speculations hostile to our domestic institutions. The only way therefore, in which the interesting details and powerful reasonings, contained in the Temperance publications of the north, can be given to the public here, is through the columns of the proposed paper. It is thus manifest that the best interests of our State, and the progress of the Temperance Reformation, so vitally important to public safety and happiness, will be most effectually promoted by a general circulation of the Temperance Advocate.

The following plan will regulate the publication. It will contain—

I. Original communications and domestic intelligence relative to the general subject of Intemperance.

II. Copious extracts from Books, Pamphlets and Newspapers, published in other States to promote the Temperance cause.

III. A weekly summary of general and domestic news, prices current, &c.

As the friends of Temperance, the expected patrons of this Paper, belong to different political parties, and religious denominations; all discussions of a controversial or sectarian character, both as to politics and religion, will be scrupulously excluded.

The general design of the publication is to furnish every family in the State, desirous of obtaining it, with full information and authentic documents as to the direful evils of Intemperance, and the necessity of Reformation.

As the commencement of such a Publication, can only be warranted by a large subscription, a strong appeal is made to the officers of Temperance Societies, and the friends of the cause, to use prompt and active exertions to obtain as many subscribers as possible.

TERMS.

The South Carolina Temperance Advocate is published Weekly, every Thursday, at Columbia. The price to subscribers is Two Dollars and Fifty Cents per annum, if paid in advance, or Three Dollars, at the close of the year.

In order to fill the subscription without delay, it is respectfully recommended to all Temperance Societies to subscribe for a number of copies for gratuitous distribution.

What sub-type of article is it?

Temperance Social Reform

What keywords are associated?

Temperance Advocate South Carolina Intemperance Reformation Subscriptions State Temperance Society

What entities or persons were involved?

State Temperance Society Of S. Carolina Executive Committee

Editorial Details

Primary Topic

Establishment Of South Carolina Temperance Advocate Newspaper

Stance / Tone

Promotional Appeal For Temperance Publication

Key Figures

State Temperance Society Of S. Carolina Executive Committee

Key Arguments

Increasing Prevalence Of Intoxicating Liquors Requires Decisive Measures Dissemination Of Facts Via Newspaper To Arrest Intemperance Northern Temperance Materials Useful But Excluded Due To Hostility To Domestic Institutions Paper To Include Original Communications, Extracts, And News Summary Exclude Controversial Politics And Religion Provide Information On Evils Of Intemperance And Need For Reformation Appeal For Subscriptions To Warrant Commencement

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