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Story
February 25, 1929
The Ironton News
Ironton, Lawrence County, Ohio
What is this article about?
Helena Rubinstein's beauty advice on preserving youthful mouth appearance: lubricate lips, massage for elasticity, use astringents for firmness, and apply subtle makeup to counter aging signs.
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The Modern Mode in Months
When your mouth begins to lose its mobility you are showing an inevitable sign of age. To retain the youth and beauty of your face I beg you then--look to the mobility of the mouth. The lips themselves will not grow old if they are kept soft and pliable through constant lubrication. Either white or pink lip pomade will keep the flesh soft and even, and prevent chapping, as well. The aging of the mouth, however, shows in line rather than in texture. A loss of elasticity in the muscles of the face is likely to develop pockets at the corners of the mouth. There is no mistaking this unbeautiful sign of the years, but, like everything else, it is far easier to prevent than to correct.
If no more than the tendency is established, to massage the mouth from the center of the chin upward, using gentle rotary movements with the cushion of the thumb to which a rich nourishing cream is applied, will help to correct this condition and prevent it. The parentheses around your mouth--and most women over twenty-five show them--must be counteracted through the same methods. The dimple that is bewitching at twenty is far too often a line or a hollow at forty.
For the expression lines, the character lines which etch themselves around the corners of the mouth, a balsam astringent is an excellent precaution. The muscles will not sag if they are encouraged to firmness by either the lactee or a mild astringent jelly--this last provides the relaxation is not too noticeable.
Last of all we come to making up the mouth. I know of possibly a half dozen women in my whole experience who could not be improved by a little clever touch up of the lips. Many women, especially the mature type, feel that lip make-up is too artificial and too extreme to become them. I grant you that some makeup is dreadful: but I also contend that it is just as dreadful for sixteen as it would be for sixty. Your mouth should be most carefully rouged. Should you be the woman in the thousand who can "get away with it," very highly colored lips may be interesting. If this be your type (and you cannot afford to guess about it: you must know), your cheeks should be pale and vivid lips the one bright spot of contrasting color in your face.
The average make-up requires both lipstick and rouge, but these should be sparingly and discreetly applied.
Helena Rubinstein
When your mouth begins to lose its mobility you are showing an inevitable sign of age. To retain the youth and beauty of your face I beg you then--look to the mobility of the mouth. The lips themselves will not grow old if they are kept soft and pliable through constant lubrication. Either white or pink lip pomade will keep the flesh soft and even, and prevent chapping, as well. The aging of the mouth, however, shows in line rather than in texture. A loss of elasticity in the muscles of the face is likely to develop pockets at the corners of the mouth. There is no mistaking this unbeautiful sign of the years, but, like everything else, it is far easier to prevent than to correct.
If no more than the tendency is established, to massage the mouth from the center of the chin upward, using gentle rotary movements with the cushion of the thumb to which a rich nourishing cream is applied, will help to correct this condition and prevent it. The parentheses around your mouth--and most women over twenty-five show them--must be counteracted through the same methods. The dimple that is bewitching at twenty is far too often a line or a hollow at forty.
For the expression lines, the character lines which etch themselves around the corners of the mouth, a balsam astringent is an excellent precaution. The muscles will not sag if they are encouraged to firmness by either the lactee or a mild astringent jelly--this last provides the relaxation is not too noticeable.
Last of all we come to making up the mouth. I know of possibly a half dozen women in my whole experience who could not be improved by a little clever touch up of the lips. Many women, especially the mature type, feel that lip make-up is too artificial and too extreme to become them. I grant you that some makeup is dreadful: but I also contend that it is just as dreadful for sixteen as it would be for sixty. Your mouth should be most carefully rouged. Should you be the woman in the thousand who can "get away with it," very highly colored lips may be interesting. If this be your type (and you cannot afford to guess about it: you must know), your cheeks should be pale and vivid lips the one bright spot of contrasting color in your face.
The average make-up requires both lipstick and rouge, but these should be sparingly and discreetly applied.
Helena Rubinstein
What sub-type of article is it?
Beauty Advice
Instructional Guide
What keywords are associated?
Mouth Mobility
Lip Pomade
Facial Massage
Expression Lines
Lip Makeup
What entities or persons were involved?
Helena Rubinstein
Story Details
Key Persons
Helena Rubinstein
Story Details
Helena Rubinstein advises on preventing signs of aging around the mouth by keeping lips soft with pomade, massaging to maintain elasticity, using astringents for firmness, and applying discreet lipstick and rouge for makeup.