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Story April 7, 1933

Imperial Valley Press

El Centro, Imperial County, California

What is this article about?

After 13 years of Prohibition, legal beer returns nationwide on April 7, 1933, sparking joyful celebrations in cities like New York, Chicago, and Milwaukee with massive barrel distributions and revelry, while generating significant tax revenue; some states face legal hurdles.

Merged-components note: Merged the legal liquor comeback story across pages 1 and 3, including adjacent image with spatial overlap. Original label was domestic_news; changed to story for the narrative article.

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Full Text

AMBER FLOOD REPORTED IN ALL SECTIONS

Joyful Demonstrations Staged In Many Sections While Others Take Liquid Quietly.

DISPOSE OF BIG QUANTITY

Chicago Requires 75,000 Barrels To Slake Its Initial Thirst.

By United Press

Real beer, which had been outlawed for 13 years, returned today like a prodigal son, to be greeted with boisterous affection in the nation's great brewing centers.

In some of the 19 states where the amber flood poured out by thousands of barrels, the celebration of its return was tempered by legal obstacles that prevented its reaching the ultimate consumers.

In others, its release from the vats, spigots and pumps, shortly after 12:01 a. m. was the signal for the release of pent up spirits in an hysterical demonstration of old time growler rushing and song fests.

Four hundred thousand barrels of light and dark brew rolled from New York breweries, were trundled through the streets, and deposited in the cellars of hotels, restaurants, cafes, lunch rooms and beer gardens.

The New York celebration was delayed, except for some sporadic demonstrations, because of the brewers' advertised determination to treat the new product as a "wholesome, palatable, nourishing beverage," not to be confused with hard liquor. Hence the brewers held up their deliveries, for the most part, until dawn.

Chicago and Milwaukee, on the contrary, sat up through the night to make a German gemuetlichkeit

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NATION
GREETS
COMEBACK OF
LEGAL LIQUOR
(Continued From Page 1)
out of the re-birth of brew, and soon after 12:01 a. m. began quaffing light and dark from steins, seidels, schoups, schnitts, nipkins and pipkins, pint pots and boots.
Money Rolls In
With the flow of beer toward parched throats, a flow of money began toward the federal and state treasuries. The $5 federal tax on each barrel of 31 gallons, and, in state taxes averaging about $1, brought millions of dollars in during the first 24 hours. In addition, there were city license fees.
The official return in Washington was marked by the solemn delivery of two cases at the White House, under the guard of a marine and six Hawaiians (or perhaps it was only Joe Cook) who played German music on Spanish guitars.
At the Pabst brewery in Milwaukee, neighbors rushed the loading docks and were rewarded with free beer.
Chicago imbibed 75,000 barrels at its first draught.
Beer prices in various states ranged from five cents a glass to 35 cents in hotels and night clubs.
Wine, of 3.2 alcoholic volume, was the forgotten beverage, although some famous houses, like Mougin's and Dewys, in New York, advertised they were ready to deliver sparkling wines of all kinds, including champagnes, to meet the demands of both the law and wine connoisseurs.

What sub-type of article is it?

Historical Event Extraordinary Event Tragedy

What themes does it cover?

Triumph Fortune Reversal Social Manners

What keywords are associated?

Beer Return Prohibition End National Celebration Brewing Centers Tax Revenue

Where did it happen?

United States, New York, Chicago, Milwaukee, Washington

Story Details

Location

United States, New York, Chicago, Milwaukee, Washington

Event Date

Today, Shortly After 12:01 A.M. (After 13 Years Of Prohibition)

Story Details

Real beer returns after 13 years of prohibition, celebrated boisterously in brewing centers like New York, Chicago, and Milwaukee with mass distributions, song fests, and quaffing from various vessels; tempered by legal obstacles in some states; generates millions in taxes; solemn delivery at White House; wine overlooked.

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