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Editorial
April 7, 1933
Imperial Valley Press
El Centro, Imperial County, California
What is this article about?
The El Centro Chamber of Commerce plans a campaign to maintain tourist traffic into California via No. 80 highway through Yuma, which is losing ground to competing routes. The editorial urges support from all valley and Southern California organizations, as all benefit from its popularity.
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OCR Quality
98%
Excellent
Full Text
TOURIST CAMPAIGN NECESSARY
THE El Centro Chamber of Commerce is planning a vigorous campaign to keep up tourist traffic into California over No. 80 highway. This has always been the most popular route into the state, as statistics show, but the improvement of highways entering at other points has been cutting heavily into the number of tourists coming in through Yuma.
If we think that because we have held the lead for years we can retain it without battle. we are making a mistake. There is no field where competition is keener than in the struggle to get the tourists' dollar.
The chamber should have the support of every organization in the valley, and for that matter. all through Southern California. for all sections benefit from the popularity of the highway entering from Yuma.
THE El Centro Chamber of Commerce is planning a vigorous campaign to keep up tourist traffic into California over No. 80 highway. This has always been the most popular route into the state, as statistics show, but the improvement of highways entering at other points has been cutting heavily into the number of tourists coming in through Yuma.
If we think that because we have held the lead for years we can retain it without battle. we are making a mistake. There is no field where competition is keener than in the struggle to get the tourists' dollar.
The chamber should have the support of every organization in the valley, and for that matter. all through Southern California. for all sections benefit from the popularity of the highway entering from Yuma.
What sub-type of article is it?
Infrastructure
Trade Or Commerce
What keywords are associated?
Tourist Campaign
Highway 80
El Centro Chamber
Yuma Entry
Southern California Tourism
What entities or persons were involved?
El Centro Chamber Of Commerce
Yuma
Southern California Organizations
Editorial Details
Primary Topic
Promotion Of Tourist Traffic Via No. 80 Highway Through Yuma
Stance / Tone
Supportive Of Vigorous Campaign And Broad Regional Support
Key Figures
El Centro Chamber Of Commerce
Yuma
Southern California Organizations
Key Arguments
No. 80 Highway Is The Most Popular Route Into California But Faces Competition From Improved Highways At Other Entry Points
Tourist Traffic Through Yuma Is Declining
Competition For Tourists' Dollars Is Keen And Requires Active Effort To Maintain Lead
All Organizations In The Valley And Southern California Should Support The Chamber's Campaign As All Sections Benefit